Twitter can be a great way to maximize your social efforts using a platform which can be effortlessly incorporated into your everyday life. Not only is it easy to use, Twitter is also a quick way to reach those who would be most interested in your brand. While it may be simplistic in form, Twitter can be an anomaly for those unfamiliar with it. There are many misconceptions on the best (and worst) ways to utilize this platform. Discovering the truths about Twitter will allow you to boost the effectiveness of your efforts.
To help achieve greater success with your Twitter accounts, here are 6 common misconceptions you should know:
You need to tweet all day long. While the folks at Twitter would like you to believe you need to post all day, it is unnecessary. Tweeting 3-5 times a day is enough especially if the content is good.
You must have a million followers to be successful. While having a lot of followers can be an indicator of success, it is not the only one. In fact, having a lot of low-quality followers can have little effect on your overall marketing strategy. The key is to have a number of dedicated followers interested in your brand.
Hashtags are only for big-time users. Hashtags aren’t just for those with a lot of followers. They can be useful for anyone looking to start a conversation online. In fact, hashtags can be a great way to fuel the discussion to create greater buzz.
Using Twitter takes away from your other social media efforts. Many worry that putting time and effort into their Twitter account takes the spotlight away from their other social media efforts. That is simply not true. Twitter can actually compliment your other marketing efforts working in conjunction with them to reach your audience.
You have to follow everyone who follows you. Contrary to popular belief there is no Twitter etiquette rule saying you need to follow everyone who follows you. Some of your followers may even be spammers. You should only follow people that interest you with their content.
Twitter directly drives sales. There are few ways that Twitter can directly increase your sales. Rather than looking it as a money-maker, consider your efforts on the platform to be strictly social. Starting a discussion with your audience and building greater brand loyalty in the process.
If you are looking for assistance with your company’s Twitter efforts, contact the team at Grand Marketing Solutions. We offer smart solutions for all of your social media management needs. From Facebook to Twitter and Instagram, we can help you reach your audience online.