6 Reasons Your Videos Aren\’t Being Watched and How to Solve Them

Video marketing has taken the online world by storm. From niche bloggers to huge corporations, everyone is getting on the video bandwagon and rightfully so. According to HubSpot, social videos generate 1200% more shares than text and images combined. But creating the content is only half the battle; you must also have that content be seen and heard. If your videos are lacking views it may be because of how you are making and promoting them.

Here are 6 reasons your videos aren\’t being watched and how to fix it:

  1. The video is too long. Every marketer should know that the attention span of the consumer is short. Making videos that are too lengthy can prevent your message from being heard. Keep your videos an appropriate length for better success.
  2. The video lacks purpose. Video marketing is one of the hottest trends right now and everyone wants it in their advertising arsenal. Unfortunately many produce video after video without a clear purpose for each one. Make sure every video you produce is aimed to accomplish a certain goal.
  3. The video is not branded properly. A video can be a powerful tool to promoting and cultivating your brand but only if you use it right. Include your brand and logo within the content for a bigger branding impact.
  4. The video is low quality. You don\’t need to hire Steven Spielberg to direct your videos but they should appear professionally recorded and edited. Investing in the right director and producer will allow you to achieve better results with your video campaign.
  5. The video isn\’t promoted right. The worst thing you can do is make a great video that no one ever sees. Not marketing it on social media and through your website prevents your content from getting the attention it deserves. Give it a fighting chance by promoting it through your various marketing channels.
  6. The video lacks a clear call to action. What do you want your viewers to do after watching the video? Videos should always include a clear call to action. This could mean links on the video itself or within its description.

At GMS, we help our customers promote themselves using the best channels for their unique business. If video marketing is the right next move for your brand, we can assist in creating fresh content that not only gets seen but is also effective at accomplishing your specific goals. Our team offers a broad range of marketing services for a comprehensive approach to your branding strategy.

Contact us for more information or to schedule a consultation.

by Katie Zurawski

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