Social media is one of the best ways for you to engage with your audience and keep your brand fresh in their minds. However, if your company is still rather small and you find yourself pressed for time, you might think a solid and consistent social media campaign is out of reach. The six things below prove otherwise, though; these are things you can do every single day in a matter of minutes to help grow your business and your brand.
Maybe you don’t have time to sit down and write a blog post to share with your social media audience every single day. The truth is that most companies don’t have this kind of time. Instead, why not share articles you find interesting with your audience? As long as the articles fit your niche and they aren’t from your competitors, sharing the links will drive engagement and help you get more social media views – even if the links aren’t to your own blog.
There’s always a question you can ask your audience that will benefit your company in some way. If you have a bakery, try asking about their favorite cupcake flavors via a simple question or even a Facebook poll. Keep it simple and be sure to check back in now and then to interact with your followers and their responses. It’s all about driving engagement, after all, and this is one of the best ways to do it.
People like to feel as if they are insiders, and social media hubs like Instagram, Twitter, and Facebook give you the perfect opportunity to fulfill that desire. Take photos every so often as you work to give your followers a look at what’s going on behind the scenes. Show a snapshot of your kitchen, a photo of you on a business call, or maybe even the beginning of a new concept for your company’s art. Anything goes, and photos are crucial for social media marketing.
Rather than taking the time to post something across all your networks, investigate an app or software that does it on your behalf or gives you access to other helpful tools. Some of these include Hootsuite, Buffer, and Tweet Deck, but there are plenty of others from which to choose. This will save you a great deal of time, and it may even help you make your campaigns more relevant.
If you don’t have much time to come up with unique content, try to find a new review on your website that you can leverage. People love to read success stories, and better still, people love it when their favorite brands share their messages with the world. Just be sure you have the correct permission from the reviewer or that you don’t include the name. You can copy, paste, and post in a matter of seconds.
Finally, one of the best ways to gain attention on social media – even if you’re a business owner – is to become an influencer. Doing so requires very little of your time; all you must do is share information that is related to your industry and promote other brands from time to time. In return, you may find that a much larger brand is willing to promote you, and this can go a long way in pushing you forward.
Social media marketing does not have to be a long, drawn-out process that takes up hours of your time. In fact, there are many things you can do each day that barely take a few minutes. As your business grows, you may also find that hiring an outside firm to manage your social media accounts is the best way to engage with your customers and push your brand forward.