7 Critical Factors Your Social Media Campaign is Missing

Your social media campaign is an important requirement for a strong online presence. Most businesses are at least active on one or more social media sites on any given day. But how effective are their efforts?

There is more than one way to approach this type of marketing tool. Using the best strategies can lead to increased brand awareness and growth in both your customer base and your sales. Missing the right tools though can have you grinding your wheels when it comes to Facebook and Twitter.

Is your social media campaign missing these seven critical factors?

1. Engaging with Your Audience. If you are simply posting and then walking away, you are forgetting the next best step… engaging with your audience. Don’t forget to reply to comments, mention others and create a connection between you and your customer.
2. Proofreading postings. One thing that businesses often forget is how important it is to proofread what your post! Misspellings and grammatical errors can make you seem unprofessional and diminish your authority in the field.
3. Automated Listings. If you aren’t automating when and what is posted to your social media profiles, you are missing a great opportunity to stay engaged while saving time and energy. There are many subscription-based or free programs available depending on your individual needs.
4. Captivating Images. While a good tagline is important, the image included with it is what really captures people’s attention. In fact, the image you display can mean the difference between success and failure.
5. An Authentic Voice. Many of today’s businesses are outsourcing their social media campaigns which can be a great idea if you do it the right way. You need to ensure the marketing company you use keeps your social media content authentic. You lose engagement when posts begin to feel forced or fake.
6. Having a Plan. Like they say: “Fail to plan. Plan to fail.” Every social media campaign needs both a good short-term and long-term plan. There is nothing wrong with adjusting the plan as you go but having a good idea of where you’re heading is crucial.
7. Cross-Promoting Profiles. Don’t forget to cross-promote your social media profiles when seeing the opportunity. The ideal customer is one which follows you on all the platforms you are active with.

Grand Marketing Solutions is a top marketing firm based in the northern Chicago suburb of Libertyville, IL. We offer our clients the tools and resources they need to remain competitive in their unique industry. From social media management to website design, we add value to our partner’s marketing campaigns.

Contact us for more information or to schedule a consultation.

by Katie Zurawski