Link building has quickly become a dirty word among those looking to rank higher on Google. In fact, there has been a big push in the industry not to use them. But before you jump on the anti-link bandwagon consider how they can be used effectively to generate results. The best (and only) approach is to use natural link building — links that occur, well, naturally. The new Penguin algorithm makes detecting artificial links even more advanced so making links appear natural is not good enough. If you are scratching your head on how to include more authenticity in your efforts, try some of these strategies for link building success:
1. Use links that relate to the same or related subjects
2. Avoid purchased links and curate ones on your own
3. Link to your eBooks, articles, or other published content
4. Create interesting infographics
5. Link to other professionals in the industry
6. Write a good How-To or tutorial piece that will be relevant for years to come
7. Encourage others to link to you on your website
8. Participate in social networks to get your content read (and linked to)
Following these 8 tips will ensure your site is able to attract the attention you are looking for in your link building campaign. If good results are slow to come, keep trying. Like most online endeavors, link building takes time and consistency to achieve success. To help you get started, contact the team at Grand Marketing Solutions for help. We assist in crafting a plan to accomplish your individual goals. Whether you want to increase traffic to your site or grow sales, Grand Marketing Solutions can help you achieve your marketing objectives.
Contact us for more information or to schedule a consultation