Boost Your Content Marketing Strategy using Webinars

Looking for a new strategy to reach potential customers in a meaningful, practical way? If so, you may want to consider including webinars in your content marketing tool case. As a smart blend of both content and video, webinars are a fresh, cost-effective approach to getting your brand’s message out to a large audience online.

If you are thinking about using webinars in your marketing strategy, consider these benefits.

Webinars are interactive – Webinars are one of the best ways to engage more fully with your audience. They can ask questions, get more information, and simply “watch and learn” more about your product. Rather than just viewing a 30-second advertisement, they can interact with the brand while discovering how this product fits into their lifestyle.

Webinars build real connections – Getting to the pulse of your consumer base is a tough feat. Social media can work well but is also often sporadic and unreliable. Hosting a webinar offers you the unique opportunity to fully engage with others in real time. It allows for an actual “conversation” to occur.

Webinars are budget-friendly – Scheduling in-person presentations or expensive online ads can quickly eat away at your marketing budget. Hosting a webinar is a cost-effective solution to getting your brand in front of the public eye. Because you’re not spending a lot of money, you can take greater risks with your webinars without having to worry about how successful or unsuccessful it is.

Webinars fit with any schedule – If you are pressed for time, webinars can be a great way to not only promote your brand but also create content that can be used going forward. Although some preparation is involved, webinars are often completed in as little as just a couple hours. You can then record the live event and post it on the Internet for future viewing anytime by anyone.

For those looking to get into the webinar arena, there are many webinar online hosting services available. They can help even the most technologically-challenged person set-up and run a successful webinar. For further assistance with your marketing needs, contact the team at GMS. As a full-service marketing firm, we have helped countless clients create online branding strategies that get results.

Contact us for more information or to schedule a consultation.

by Katie Zurawski

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