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Although it seems like only recently companies have begun using viral marketing to jumpstart their marketing campaigns, the concept has actually been employed for nearly two decades. In fact, you may be surprised to learn that the term viral marketing has been around since the 1990’s. Creating buzz around a brand has been a tried and true way for marketing teams to reach a great number of people with minimal time and expense. While there may be less work to maintain a viral campaign, a great amount of effort must be put into formulating a plan which will achieve the level of success needed. It is critical to carefully consider the key aspects of your strategy using a few essential lessons for viral marketing success.
1. Appeal to a broad range of people.
In order for your message to be well-received, it needs to speak to many people from various backgrounds. Striking a universal chord is what sets apart viral megahits from those that achieve minimal success. Reach a wide audience by creating content that resonates with the majority.
2. Make it shareable across many platforms.
Today’s consumer is never staying in one place long especially when on their mobile devices. Jumping from social media platform to social media platform, they are often visiting multiple sites throughout the day. To help reach the most amount of people, it is critical that your message is also on as many sites as possible. Make your message easily shareable across a number of platforms.
3. Be true to your brand.
Authenticity is becoming increasingly important to the consumer. Any viral campaign should have the look and feel of the brand itself. When there is a disconnection between the two, the audience can be left confused.
4. Find the right mix of simplicity and uniqueness.
Many marketers make the mistake of creating a convoluted and confusing message. The most successful campaigns are ones which have a simple message with a unique twist. Taking a general concept and transforming it into something distinctive makes it memorable.
Creating a successful viral campaign isn’t just a lucky guess. Taking time to employ a few simple strategies can ensure your message captures the attention you are looking for. For assistance in kick-starting your marketing strategy trust the team at Grand Marketing Solutions. We have experience in helping businesses of all size reach a greater audience online and beyond.
