Is Your Website Designed to Be Mobile First?

Back in November 2016, Google announced that it would be implementing a Mobile First indexing change. It was a clear step in the trend of mobile design search rankings as Google’s algorithms changed from evaluating website design to mobile effectiveness. This news ushered in a wave of businesses scrambling to make their sites more mobile-friendly.

A website designed to be Mobile First is important for a number of reasons:

It ranks higher than other sites that are more desktop-friendly.
It gives mobile users a more pleasing experience when visiting the site.
It makes the site more easily searched and viewed.

The best place to begin when creating a more mobile-friendly design is by looking at how your website is structured. Do you have both desktop-based and mobile-based sites? If so, your current Google rankings could be affected especially if the content varies. Those missing content on their mobile site could also lose traffic as they are less able to be found online. If you do have different sites, start by verifying your mobile site with the Google Search Console. Mobile-responsive sites though do not need to be re-verified. You can then consider how to make your desktop site more mobile-friendly.

You will also want to consider your title tags. While a longer title tag may be sufficient for those reading from a laptop, a much shorter one is necessary when designing your site to be Mobile First. Google will begin rewriting or truncating those titles which are over 70 characters. Keep your title tags short and sweet for the best impact.

While this Google change is impactful, it doesn’t mean that your desktop version needs to be thrown out the window. What it does mean is that your business should at least be considering how Mobile First your website is. To make your site more mobile-friendly, partner with an expert marketing firm like Grand Marketing Solutions for help. We assist our clients is designing websites which not only drive traffic but also rank well with search engines like Google. Contact us to learn more about our mobile-responsive design services or to schedule a consultation.

by Katie Zurawski

What People Say

Grand Marketing Solutions is among the very best for creative ideas and insightful marketing strategies to change your business. The team at Grand Marketing Solutions have taken creative marketing and a solutions driven strategy to a new level. They have helped me re-define our firms focus and strategies. The team at Grand Marketing Solutions is among the very best to help small and mid-market companies. Karl Hofmeier and the team at Grand Marketing Solutions are a tremendous resource for companies that are seeking to grow their revenues and increase profits. Simply, an excellent company that delivers value to your business.

- Berk

I have called upon Grand Marketing Solutions to provide various web and design based services to several of my clients. In every instance, I have found Grand Marketing Solutions to be client focused, extremely responsive and cost and value conscious. I am happy to recommend Grand Marketing Solutions to my clients as a valuable resource and extension of the strategic services I provide.

- Dennis

Grand Marketing Solutions has been very effective for us. They are the right size firm with the right mix of talents. They spruced up our logo, redesigned our web site, printed new literature, and worked smoothly with our people.

- Bill

Before starting Business Image Magazine, I met with dozens of graphic designers/printers and worked with a couple before I met Karl Hofmeier of Grand Marketing Solutions. I heard Karl speak at a networking event and was impressed with his expertise. Since then, Grand Marketing Solutions has become my one stop shop for marketing advice, graphic design, printing, website design and maintenance. The service is second to none and I am happy to refer all my clients and prospects to him.

- Tom

We are proud to be partners with GMS. As an entrepreneur and small business owner, I value a relationship with a partner who is cut from the same mold. Grand Marketing Solutions understands what it takes to keep our company competitive in a ever changing market. They ask the right questions and treat our business as it was their own. With Grand Marketing Solutions as our partner we can focus on our core business while they execute on our marketing strategy. We've been with a handful of marketing firms over the years. Some were large, some were small, but none of them have had the impact that Grand Marketing Solutions has.

- Rob

It has been a pleasure working with GMS. They are knowledgeable, professional and prompt. I will continue to use their services and recommend them to clients, associates and friends.

- Bryan

We are proud to be partners with GMS. As an entrepreneur and small business owner, I value a relationship with a partner who is cut from the same mold. Grand Marketing Solutions understands what it takes to keep our company competitive in a ever changing market. They ask the right questions and treat our business as it was their own. With Grand Marketing Solutions as our partner we can focus on our core business while they execute on our marketing strategy. We have been with a handful of marketing firms over the years. Some were large, some were small, but none of them have had the impact that Grand Marketing Solutions has.

- Rob

847.615.8200

Categories

Is Your Website Designed to Be Mobile First?

A website designed to be Mobile First is important for a number of reasons:

What People Say

Contact Us

We would love to hear from you

How you can find us

Feel free to connect with us