Menu

847.615.8200

Categories

Emerging Digital Marketing Trends for 2018 That You Should Know

Emerging Digital Marketing Trends for 2018 That You Should Know

You can never get too comfortable when it comes to your digital marketing strategy.  The world of online promotion and marketing is always changing.  One of the most important goals of any advertising department should be to continue to evolve how they manage their own online strategy.  Failing to keep up with the times leaves you at risk of getting left behind as the competition races ahead!

Here are three emerging digital marketing trends you NEED to know for 2018:

  1. Digital Lead Generation Gets Personal

In the next twelve months, companies will not only increase their digital lead generation efforts but also learn how to leverage them to create personalized messages.  At the forefront of this will be changing the way in which emails are written and sent.  Generic emails are no longer enough.  Ones that make the consumer feel like they are receiving a direct connection will be the new golden standard.

  1. Video Content Takes the Lead

We have seen a shift towards increasing our shared video content, but 2018 is the year in which it truly takes the lead.   It will be an essential part of any quality marketing strategy.  Professional, impactful video’s will be one of the leading ways to increase engagement, boost search engine rankings and strengthen the brand overall.

  1. Focus on the Customer Journey

Businesses of every size have always known the importance of collecting data.  It can offer helpful insight into the consumer’s mind.  But in 2018, smart businesses will now be using this data to not only understand but also enhance the customer journey.  Gathered information will help marketers pinpoint with greater accuracy where each consumer is in the process and improve their unique experience.

At Grand Marketing Solutions, we help our customers understand the leading digital marketing trends.  We also teach others how they can leverage these trends to reach their own personal business goals.  Our team offers services which cater to businesses from a wide range of industries and markets.  Whether your goal is to drive more traffic to your website or strengthen your brand, Grand Marketing Solutions has options to fit your individual needs.

Reach out to our team of experts today to learn how Grand Marketing Solutions can help your brand GROW in 2018!

What People Say

    Grand Marketing Solutions is among the very best for creative ideas and insightful marketing strategies to change your business. The team at Grand Marketing Solutions have taken creative marketing and a solutions driven strategy to a new level. They have helped me re-define our firms focus and strategies. The team at Grand Marketing Solutions is among the very best to help small and mid-market companies. Karl Hofmeier and the team at Grand Marketing Solutions are a tremendous resource for companies that are seeking to grow their revenues and increase profits. Simply, an excellent company that delivers value to your business.
    - Berk
    I have called upon Grand Marketing Solutions to provide various web and design based services to several of my clients. In every instance, I have found Grand Marketing Solutions to be client focused, extremely responsive and cost and value conscious. I am happy to recommend Grand Marketing Solutions to my clients as a valuable resource and extension of the strategic services I provide.
    - Dennis
    Grand Marketing Solutions has been very effective for us. They are the right size firm with the right mix of talents. They spruced up our logo, redesigned our web site, printed new literature, and worked smoothly with our people.
    - Bill
    Before starting Business Image Magazine, I met with dozens of graphic designers/printers and worked with a couple before I met Karl Hofmeier of Grand Marketing Solutions. I heard Karl speak at a networking event and was impressed with his expertise. Since then, Grand Marketing Solutions has become my one stop shop for marketing advice, graphic design, printing, website design and maintenance. The service is second to none and I am happy to refer all my clients and prospects to him.
    - Tom
    We are proud to be partners with GMS. As an entrepreneur and small business owner, I value a relationship with a partner who is cut from the same mold. Grand Marketing Solutions understands what it takes to keep our company competitive in a ever changing market. They ask the right questions and treat our business as it was their own. With Grand Marketing Solutions as our partner we can focus on our core business while they execute on our marketing strategy. We've been with a handful of marketing firms over the years. Some were large, some were small, but none of them have had the impact that Grand Marketing Solutions has.
    - Rob
    It has been a pleasure working with GMS. They are knowledgeable, professional and prompt. I will continue to use their services and recommend them to clients, associates and friends.
    - Bryan
    We are proud to be partners with GMS. As an entrepreneur and small business owner, I value a relationship with a partner who is cut from the same mold. Grand Marketing Solutions understands what it takes to keep our company competitive in a ever changing market. They ask the right questions and treat our business as it was their own. With Grand Marketing Solutions as our partner we can focus on our core business while they execute on our marketing strategy. We have been with a handful of marketing firms over the years. Some were large, some were small, but none of them have had the impact that Grand Marketing Solutions has.
    - Rob

Contact Us

We would love to hear from you

    By using this form you agree with the storage and handling of your data by this website.

    How you can find us

    Feel free to connect with us