Understanding Evergreen Content and Why Your Website Needs It

Whether you’re the CEO of a large company, someone working in the marketing department of a medium-sized company, or a single individual looking to get your newest idea off the ground, understanding more about evergreen content and its role on your website will be very important to your success. Here’s what everyone needs to know and some tips for incorporating the right amount of evergreen content into your site.

What Does it Mean to be Evergreen?

When it comes to content, the term “evergreen” describes any content that is likely to interest readers or provide them with value for a long time to come. It takes its name from pine and fir trees that keep their needles even throughout the winter when most other trees would lose their leaves, which makes it the perfect metaphor. Unlike certain types of content – news stories, for example, that may only remain relevant for a few hours or days – evergreen content remains relevant weeks, months, or even years down the line. In fact, the blog post you are reading right now can be considered evergreen since it provides you, the reader, with information that is likely to remain relevant throughout time.

Types of Evergreen Content

There are several types of evergreen content that you can add to your website. These include things like tips articles, how-to guides, product reviews, and even certain videos that focus on topics likely to remain relevant throughout time. It isn’t just the format that makes your content evergreen, though; it’s also the subject matter and the way you portray it. Make sure that you do not stray from the topic and be certain that everything you include in these evergreen pieces of content will be of value to the reader many years down the road.

What Can Evergreen Content Do for You?

Evergreen content has numerous uses that can help your company grow and succeed. They include:

• Boosting SEO – Though SEO (search engine optimization) is about far more than just keywords, evergreen content is the perfect place to get those keywords into your site organically and naturally – something that Google loves.
• Making your company an authority – When you post the pieces of content that are viewed as evergreen – how-tos, product reviews, guides, and more – your website and company will quickly gain a reputation as an industry leader.
• Driving traffic to your site – When you can boost your SEO (and your search engine rankings), and when your company becomes an authority, this will ultimately drive far more traffic to your website. Ultimately, it is then your goal to convert the people reading your evergreen content into buyers.

Evergreen website content is beneficial in many ways, and if your website is lacking it, now is the time to add it. Think of some topics you can write about that start with “10 Tips” or “5 Reasons” or perhaps even “How To,” and you will be well on your way to creating content that is sure to remain valuable to your readers for years to come.