Social Media For Professionals: What Your Profile Picture Says About You

If you are like me, you feel a certain level of anxiousness when attempting to add a profile picture to your social media accounts. This is especially true for professional sites such as LinkedIn. How important are these images? The answer… very important. In the past, first impressions were made in the conference room or over a business lunch. With social media becoming more significant now than ever, these initial contacts are now made online. Putting your best foot forward on these sites using a good profile shot will help strengthen your image and create more brand loyalty.

Here are some tips for a perfect profile picture on social media for professionals:

Don’t use a selfie. Have a professional take pictures for you. They will have the tools and knowledge to put you in the best light…. literally.
Consider using shots which showcase your talents. Poses that include your office setting or products that you create can add personality.
Keep yourself the focus of the picture. You may want to consider using a strong head shot.
Don’t confuse the customers. Use the same picture for all of your professional profiles.
Be authentic to who you are NOW. Don’t use a picture from 10 years ago. Instead be true to what you currently look like. No matter your size or shape, customers will find this honesty refreshing.

Avoid Disengagement
While having a great profile picture can strengthen your image, a poor one can deter from it. One of the biggest mistakes people make is posting an image that is misaligned with how you currently appear. Some may use an older picture in which they looked more attractive; others may retouch a current image so much that it greatly differs from reality. If potential clients view an inaccurate picture and compare it to your present appearance, they may find you dishonest and insecure. It may even disengage them from your brand.

At GMS, we know how important online first impressions can be. Building a strong partnership with our clients, our team makes sure you always put your best foot forward.

By: Katie Zurawski

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We are proud to be partners with GMS. As an entrepreneur and small business owner, I value a relationship with a partner who is cut from the same mold. Grand Marketing Solutions understands what it takes to keep our company competitive in a ever changing market. They ask the right questions and treat our business as it was their own. With Grand Marketing Solutions as our partner we can focus on our core business while they execute on our marketing strategy. We have been with a handful of marketing firms over the years. Some were large, some were small, but none of them have had the impact that Grand Marketing Solutions has.

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Social Media For Professionals: What Your Profile Picture Says About You

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