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Is Your Website Sticky? User Engagement Tips

Is your website sticky?  No, I am not talking about some congealed leftover pancake syrup that fell onto your laptop keys (not that I would know).  Rather, I am referring to the hip term we nerds experts use in the marketing world to explain the ability a site has to keep the readers coming back.  Return visitors is what it is really all about, right?  We want our customers to continue to frequent our sites to learn about new products or services offered while building brand loyalty and awareness.  If your website isn’t as sticky as it could be, here are some ways to keep the customers coming back for more:

user-engagement-tips

Easy to Navigate
Customers want to find the information they need easily.  Use a clean, simplistic approach to website design to enhance the customer experience making them able to locate the products and services they want. Visitors are less likely to return to a site that they find hard to navigate through.

Offers Informative Content
People like to become experts especially when they can do it from the comforts of their own home. Indulge them be offering informative blog posts, articles, and content that are relevant to your industry. They will feel more empowered in their understanding and will keep returning to learn more.

Interacts with the Reader
Make sure your online home allows the reader to interact with you or others.  Customers increasingly prefer a site that provides for two-way communication. A blog where they can leave a comment or a user forum are both great options.

Provides Current Content
Nothing fares worse for a company’s website than outdated information. It leads to distrust on behalf of the consumer and a lack of interest in the content. Keep product offerings, pricing information, and industry news current. A little effort will go a long way in the customer’s eyes.

Grand Marketing Solutions has proven experience designing, developing, and maintaining our client’s websites.  Collaborating with our customers, we can provide the latest innovations in the industry. Whether you are looking to update an existing one or start from scratch, our team can create a site that keeps your customer engaged and returning for more.
by Katie Zurawski

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    Grand Marketing Solutions is among the very best for creative ideas and insightful marketing strategies to change your business. The team at Grand Marketing Solutions have taken creative marketing and a solutions driven strategy to a new level. They have helped me re-define our firms focus and strategies. The team at Grand Marketing Solutions is among the very best to help small and mid-market companies. Karl Hofmeier and the team at Grand Marketing Solutions are a tremendous resource for companies that are seeking to grow their revenues and increase profits. Simply, an excellent company that delivers value to your business.
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    Grand Marketing Solutions has been very effective for us. They are the right size firm with the right mix of talents. They spruced up our logo, redesigned our web site, printed new literature, and worked smoothly with our people.
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    Before starting Business Image Magazine, I met with dozens of graphic designers/printers and worked with a couple before I met Karl Hofmeier of Grand Marketing Solutions. I heard Karl speak at a networking event and was impressed with his expertise. Since then, Grand Marketing Solutions has become my one stop shop for marketing advice, graphic design, printing, website design and maintenance. The service is second to none and I am happy to refer all my clients and prospects to him.
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    - Bryan
    We are proud to be partners with GMS. As an entrepreneur and small business owner, I value a relationship with a partner who is cut from the same mold. Grand Marketing Solutions understands what it takes to keep our company competitive in a ever changing market. They ask the right questions and treat our business as it was their own. With Grand Marketing Solutions as our partner we can focus on our core business while they execute on our marketing strategy. We have been with a handful of marketing firms over the years. Some were large, some were small, but none of them have had the impact that Grand Marketing Solutions has.
    - Rob

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