3 Ways to Use Pinterest Analytics

Launched in August 2014, the new Pinterest Analytics offers businesses that use the site a fresh take on ways to interpret data from their profile. Professional users can now access a wealth of information based on a number of site factors including number of re-pins, how others access your site, and which boards are most popular. Pinterest breaks their analytics into three major categories: Profile Analytics, Website Analytics, and Audience. Read on to learn how each can be helpful in increasing your company’s Pinterest success.

1. Profile Analytics
Profile analytics is useful for evaluating how individual pins are performing on your site. In its basic form, it shows how many impressions (views) each pin received in the last 30 days. It can also compare your top boards for the last 30 days as well as which pins ranked higher in searches and those that had the most engagement (called Power Pins).

2. Website Analytics
Website analytics allows you to gather information about how people are using Pinterest to interact with your website. One main feature is the devices others are using to access your profile. For example, you can breakdown how many Android tablets are trafficking the site compared to iPhones. You can also view the top boards of others that link to your website as well as the top pins representing the most popular items from your site.

3. Audience
Knowing who accesses your site and what they are interested in can be a powerful tool in cultivating a Pinterest profile that gets noticed. The Audience portion of the site focuses on the country, language, gender, and lifestyle of those that interact with your profile most often. It also offers powerful insight into what your audiences’ interests are, the popular board types they use, and other businesses they follow.

Pinterest Analytics offers an easy way to use data to further strengthen your company’s Pinterest profile. Another way to strengthen your social profiles is by partnering with a firm who specializes in social media management such as GMS. We assist businesses wanting to reach larger audiences online using proven social media strategies to drive sales.

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by Katie Zurawski

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