The Art of a Successful Logo Change

A logo change is one of the riskiest marketing endeavors businesses both large and small can undertake. The end result rarely goes unnoticed and is often categorized as either a huge hit or a big miss. Netflix is the latest victim of a logo change gone wrong. After recently transitioning their recognizable red logo to a red-on-white design, they have bared the brunt of their user\’s discontent. Some have deemed the new logo “uncomfortable” while others have taken to Twitter touting the design as “ugly.” Like an acrobat walking a tight rope, a logo change can either garner a huge round of applause or end with devastating results.

When Change is Necessary – There is no magic timing for a logo change. There are though some telltale signs that a fresh new look may be in order. One clear indicator is a logo that seems dated or out of touch with today\’s consumers. Also businesses that have undergone major changes to the products or services they offer may find that their current graphic designs don\’t clearly represent their new niche.

Minor Tweaks or a Complete Makeover – When considering a logo transformation, marketing teams must determine if their needs warrant only minor adjustments to the current design or a complete overhaul. Making an impact is important but you also don\’t want to unnecessarily confuse your customers. While a few adjustments may go virtually unnoticed, a major change should be brought to the public\’s attention through social media announcements and an informative press release.

Hazards to Avoid – While no two business are alike, there are some common pitfalls to avoid when undergoing a logo change. One common mistake is to choose a new design that is too trendy. While it may be tempting to gravitate to the latest styles, timeless designs are your best bet. Also take time to research and “test-out” options prior to committing. It is hard to undo a bad design once it is plastered all over a company\’s website and marketing materials.

A logo change is a huge undertaken for any business. If your company is in need of a graphic design revamp trust a professional with experience in the field. As one of Chicago\’s leading marketing and graphic design firms, Grand Marketing Solutions can help manage your brand using proven strategies for success.

Contact us for more information or to schedule a consultation

by Katie Zurawski

What People Say

    It has been a pleasure working with GMS. They are knowledgeable, professional and prompt. I will continue to use their services and recommend them to clients, associates and friends.
    - Bryan
    We are proud to be partners with GMS. As an entrepreneur and small business owner, I value a relationship with a partner who is cut from the same mold. Grand Marketing Solutions understands what it takes to keep our company competitive in a ever changing market. They ask the right questions and treat our business as it was their own. With Grand Marketing Solutions as our partner we can focus on our core business while they execute on our marketing strategy. We've been with a handful of marketing firms over the years. Some were large, some were small, but none of them have had the impact that Grand Marketing Solutions has.
    - Rob
    Grand Marketing Solutions is among the very best for creative ideas and insightful marketing strategies to change your business. The team at Grand Marketing Solutions have taken creative marketing and a solutions driven strategy to a new level. They have helped me re-define our firms focus and strategies. The team at Grand Marketing Solutions is among the very best to help small and mid-market companies. Karl Hofmeier and the team at Grand Marketing Solutions are a tremendous resource for companies that are seeking to grow their revenues and increase profits. Simply, an excellent company that delivers value to your business.
    - Berk
    Before starting Business Image Magazine, I met with dozens of graphic designers/printers and worked with a couple before I met Karl Hofmeier of Grand Marketing Solutions . I heard Karl speak at a networking event and was impressed with his expertise. Since then, Grand Marketing Solutions has become my one stop shop for marketing advice, graphic design, printing, website design and maintenance. The service is second to none and I am happy to refer all my clients and prospects to him.
    - Tom
    I have called upon Grand Marketing Solutions to provide various web and design based services to several of my clients. In every instance, I have found Grand Marketing Solutions to be client focused, extremely responsive and cost and value conscious. I am happy to recommend Grand Marketing Solutions to my clients as a valuable resource and extension of the strategic services I provide.
    - Dennis
    Grand Marketing Solutions has been very effective for us. They are the right size firm with the right mix of talents. They spruced up our logo, redesigned our web site, printed new literature, and worked smoothly with our people.
    - Bill
    We are proud to be partners with GMS. As an entrepreneur and small business owner, I value a relationship with a partner who is cut from the same mold. Grand Marketing Solutions understands what it takes to keep our company competitive in a ever changing market. They ask the right questions and treat our business as it was their own. With Grand Marketing Solutions as our partner we can focus on our core business while they execute on our marketing strategy. We have been with a handful of marketing firms over the years. Some were large, some were small, but none of them have had the impact that Grand Marketing Solutions has.
    - Rob

Contact Us

We would love to hear from you

captcha

How you can find us

Feel free to connect with us