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How to Avoid These Common Instagram Mistakes

Instagram is one of the best ways to promote yourself online. Using the power of quality images, this social media site offers the many benefits marketing strategists are looking for. Keeping your Instagram account relevant and frequently updated is increasingly becoming one of the best ways to promote your brand online. Here are some reasons why:

  • Instagram is a great way for others to gain insight into your company
  • People are drawn to visual imagery messages
  • Instagram is a platform for the masses: easy to use and easy to access

As we head into summer and soon into the holiday season once again, companies will want to maintain a strong presence on Instagram. Getting their message in front of the consumer, brands will need to avoid many of the common pitfalls that others fall into when using this powerful site.

Here are some common Instagram pitfalls to avoid

  • Not using hashtags. Hashtags are a great way to connect with others. Don’t miss out on the opportunity to get your brand in front of more people.
  • Making your Instagram profile private. This may be the right choice for your personal account, but seeing a privacy notification for your business one can drive others away.
  • Not adding a good profile picture. A profile picture builds legitimacy and makes your profile more credible. Don’t miss out on the opportunities Instagram has to offer by not including a great shot or even your brand logo.
  • Staying silent on any type of social media account is never a good thing. Make sure to respond to comments and engage with your audience.

At GMS, we help our clients avoid many of the common Instagram traps. From poor quality images to inconsistent posting, our team of experts helps define the problems while offering solutions for success. Our services go beyond social media management providing a comprehensive approach to all of your marketing needs. Let us help you achieve your branding goals using proven online strategies for success.

Contact us for more information or to schedule a consultation.

by Katie Zurawski

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