Avoid these Common Instagram Pitfalls

Does your business have an Instagram account? If not, why? Instagram is for more than just the creative industries. Many different types of markets can find success using this popular social media platform.

Instagram is a great tool for reaching people you otherwise wouldn’t be able to. It is also a smart way to expand your reach beyond a local community. The platform can only be helpful though if you find the best ways to use it to your advantage. Haphazardly posting photos simply isn’t enough. Here are the most common Instagram pitfalls people fall into:

– Forgetting to engage with others. Instagram is above all a social platform and should be treated as such. Simply publishing your own content and expecting others to like and comment is not enough. You need to respond to other’s comments too. You also need to follow others that are relevant to your industry. Basically, you need to be, well, social.

– Getting people to view your Instagram posts is great but how do you engage them further? Not including your website in your profile is like sending visitors to a dead end. Offer them a way to explore your brand more by including a link to your website on your profile.

– Do you stick to only sharing photos? If so, you are missing out on the big opportunities that videos offer. Don\’t forget to share videos too! People love to engage with others through real life movies so share your clips as much as you can.

– Missing out on the benefits of hashtags. Hashtags is one of the most important ways for others to find your content. Keep hashtags less general and more specific and consider using around 4-5 for each post. And don’t forget to get creative with them, too.

At Grand Marketing Solutions, we believe that every brand can benefit from a good social media platform. Whether you are posting to Instagram or reaching others on Facebook, having a plan in place is essential to any successful marketing program. For help in creating your unique social media design, contact our team today. Keeping your social media profiles engaging and relevant is one of Grand Marketing Solutions’ expertise.

Contact us for more information or to schedule a consultation.

by Katie Zurawski

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