Email marketing is still one of the best ways to promote your business. One of the main reasons why this strategy continues to be successful for so many is that it directs its focus on customers that have already agreed to be contacted by you. Showing previous interest in your brand, these prospects are more likely to purchase leading to higher conversion rates and increased sales figures.
But even the best email strategy can prove unsuccessful if some simple mistakes aren’t avoided. Here are two of the most common email blunders businesses can lose sales with.
1. Boring Subject Lines – Whether your email gets opened or not is almost always solely based on how interesting your subject line is. If it fails to grab the reader’s attention, you are missing out on the opportunity to get your message read. Even the most successful email campaigns can fall short of success if they start with a poor subject line.
2. Too Many Similar Promotional Emails – Sending a customer too many emails about the same promotional sale can be a huge turn-off. If you are noticing lackluster conversion rates, the frequency in which you contact your audience may be the culprit. A promotional event is best advertised using a total of 2 emails: one informing them of the start of a sale and another shortly before the sale ends. Too many messages in-between these two just lead to a lot of unsubscribe requests.
Every email you send should have a strong, engaging subject line and be sent with appropriate frequency. Another way to ensure email advertising success is by teaming with a professional marketing firm like GMS. We can help you avoid these common email mistakes while creating for you a program that leads to higher conversion rates and better brand awareness.