Avoid These Email Marketing Mistakes

Email marketing is still one of the best ways to promote your business. One of the main reasons why this strategy continues to be successful for so many is that it directs its focus on customers that have already agreed to be contacted by you. Showing previous interest in your brand, these prospects are more likely to purchase leading to higher conversion rates and increased sales figures.

But even the best email strategy can prove unsuccessful if some simple mistakes aren\’t avoided. Here are two of the most common email blunders businesses can lose sales with.

1. Boring Subject Lines – Whether your email gets opened or not is almost always solely based on how interesting your subject line is. If it fails to grab the reader\’s attention, you are missing out on the opportunity to get your message read. Even the most successful email campaigns can fall short of success if they start with a poor subject line.

2. Too Many Similar Promotional Emails – Sending a customer too many emails about the same promotional sale can be a huge turn-off. If you are noticing lackluster conversion rates, the frequency in which you contact your audience may be the culprit. A promotional event is best advertised using a total of 2 emails: one informing them of the start of a sale and another shortly before the sale ends. Too many messages in-between these two just lead to a lot of unsubscribe requests.

Every email you send should have a strong, engaging subject line and be sent with appropriate frequency. Another way to ensure email advertising success is by teaming with a professional marketing firm like GMS. We can help you avoid these common email mistakes while creating for you a program that leads to higher conversion rates and better brand awareness.

Contact us for more information or to schedule a consultation

by Katie Zurawski

What People Say

    It has been a pleasure working with GMS. They are knowledgeable, professional and prompt. I will continue to use their services and recommend them to clients, associates and friends.
    - Bryan
    We are proud to be partners with GMS. As an entrepreneur and small business owner, I value a relationship with a partner who is cut from the same mold. Grand Marketing Solutions understands what it takes to keep our company competitive in a ever changing market. They ask the right questions and treat our business as it was their own. With Grand Marketing Solutions as our partner we can focus on our core business while they execute on our marketing strategy. We've been with a handful of marketing firms over the years. Some were large, some were small, but none of them have had the impact that Grand Marketing Solutions has.
    - Rob
    Grand Marketing Solutions is among the very best for creative ideas and insightful marketing strategies to change your business. The team at Grand Marketing Solutions have taken creative marketing and a solutions driven strategy to a new level. They have helped me re-define our firms focus and strategies. The team at Grand Marketing Solutions is among the very best to help small and mid-market companies. Karl Hofmeier and the team at Grand Marketing Solutions are a tremendous resource for companies that are seeking to grow their revenues and increase profits. Simply, an excellent company that delivers value to your business.
    - Berk
    Before starting Business Image Magazine, I met with dozens of graphic designers/printers and worked with a couple before I met Karl Hofmeier of Grand Marketing Solutions . I heard Karl speak at a networking event and was impressed with his expertise. Since then, Grand Marketing Solutions has become my one stop shop for marketing advice, graphic design, printing, website design and maintenance. The service is second to none and I am happy to refer all my clients and prospects to him.
    - Tom
    I have called upon Grand Marketing Solutions to provide various web and design based services to several of my clients. In every instance, I have found Grand Marketing Solutions to be client focused, extremely responsive and cost and value conscious. I am happy to recommend Grand Marketing Solutions to my clients as a valuable resource and extension of the strategic services I provide.
    - Dennis
    Grand Marketing Solutions has been very effective for us. They are the right size firm with the right mix of talents. They spruced up our logo, redesigned our web site, printed new literature, and worked smoothly with our people.
    - Bill
    We are proud to be partners with GMS. As an entrepreneur and small business owner, I value a relationship with a partner who is cut from the same mold. Grand Marketing Solutions understands what it takes to keep our company competitive in a ever changing market. They ask the right questions and treat our business as it was their own. With Grand Marketing Solutions as our partner we can focus on our core business while they execute on our marketing strategy. We have been with a handful of marketing firms over the years. Some were large, some were small, but none of them have had the impact that Grand Marketing Solutions has.
    - Rob

Contact Us

We would love to hear from you

captcha

How you can find us

Feel free to connect with us