The Benefits of Good Direct Mail Strategy!

While social media and online marketing can prove effective, businesses should still invest advertising dollars into the direct mail approach to promoting their services and staying on the consumer’s radar.  In fact, there are many advantages from a direct mail strategy that includes sending post cards, coupons, and flyers out to those that frequent your business and potential customers you are looking to win over.

Here are some benefits to a Direct Mail strategy:

• Immediate Response – Businesses can expect speedy results with direct mailing and often will see responses within one to two weeks.
• Easy to Measure Success – Business owners can quickly assess how effective a direct mailing campaign is by the response they receive.
• Inexpensive – Compared to other marketing strategies, printing and mailing can be fairly inexpensive further increasing your ROI.
• Personal Attention – Putting the material right in the customer’s hand, direct mailing creates an intimate connection between your company and potential clients while giving you some much needed personal attention apart from your competitors.
• Plan with Precision – Rather than blanketing your area with marketing materials, you can focus on those that have shown interest in your product or fit the demographic of your target customer.

At GMS, we offer our clients comprehensive direct mail packages that fit both their needs and marketing goals.  Using in-house graphic design and full color printing, we can provide professional, quality materials that will provide the highest return on advertising investment dollars.  Offering a complete line of marketing materials, Grand Marketing Solutions can design, create, and manage all your direct mailing needs.

by Katie Zurawski