The rising popularity of blogging as a legitimate full-time job has given people a real opportunity to live the American Dream – working for yourself… at home…. in your pajamas. In reality, blogging is much more than that. There are strict deadlines to meet, a long-list of day-to-day tasks to complete and a large audience to answer to. The stresses of the job have sent many bloggers running back to their former day jobs. What was once a dream come true is now becoming a person’s own worst enemy.
There are many factors that lead to the discontent that is becoming a trend among the popular blogging circles. Below is a snapshot of some surprising reasons why people are deciding that blogging is no longer for them.
Managing Customer Expectations
Some blogs offer a constant stream of well-polished posts using witty content, beautiful images, and, of course, completely free of any grammar errors. Readers love these type of posts and rightfully so. What they don’t realize though is that there is often a team of people behind that post that have spent countless hours perfecting it. For bloggers running a one-man show curating this type of content on any type of consistent basis is virtually impossible.
Greater Competition Pressure
There are a lot of choices when it comes to available online content for readers to choose from. They can be picky about which ones they visit on a consistent basis. For this reason, the world of blogging has become extremely competitive. No matter the industry, bloggers need to work hard and fight for both the limited amount of readers and sponsors available.
Lack of Flexibility
One would think that the pure nature of this job (working from home, making your own schedule) would make the hours you work super flexible but the opposite is actually true. Readers want nearly constant contact. They don’t care if you are sick or on vacation, they want to visit your site and read new content regularly. This means that bloggers must always have a backup plan for times when they can’t meet a deadline.
For small businesses owners, blogging is often a necessary evil to remain competitive in their industry. Maintaining an active blog not only keeps them engaged with their consumer base but also helps them continue their SEO efforts. If you are an entrepreneur struggling with being consistent on this task, reach out to Grand Marketing Solution’s team for help. We offer marketing services throughout the North Shore area of Chicago and beyond.