If you think a primetime television ad is the most powerful way to get your name out into the public eye, you may be surprised. With the introduction of digital media that allows consumers to stream content on demand, television ads are not as popular as they once were. In fact, businesses that prioritize blogging are 13 times more likely to see a positive return on their investments. Here are some of the reasons why.
Getting traffic to your website might seem like a chore, especially if you’re struggling with SEO. Fortunately, a solid blog can give you a tremendous traffic boost, which can up your sales and your revenue in turn. By using the right keywords in your blog, and by ensuring that you are only writing about topics that are trending, you can rest assured that more people will find your website via search terms than ever before.
One of your biggest digital marketing goals should involve being on the first page of search results for a variety of given search terms. Getting there can be tough to say the least, especially in today’s crowded industries. One of the best things you could possibly do to make Google happy and increase the chances of having your site recommended over your competitors involves posting dynamic content via your blog. All you need is one 350- to 600-word piece once or twice a week filled with trending keywords and phrases. Just be sure your spelling and grammar are impeccable, you’ve fact-checked, and you’ve added links to benefit your readers.
Writing a once-weekly blog post, putting that post on your website, then sharing the link on social media can benefit you in other ways, too. Once people start sharing that link and others start clicking on it, it will take them to your website. If you have a well-designed landing page, you can capture the readers’ information and turn them into leads. Just make sure you have a call-to-action button handy and be prepared to give visitors something in exchange for their contact info, too.
While professionalism is vital in todays ultra-connected world, there is a great deal of benefit in creating a persona for your brand. Maybe you want a glimpse at your logo to tug on consumers’ heartstrings, or maybe you want your company’s name to be synonymous with sarcastic humor. It can be tough to get this across in your website, but your blog is the perfect avenue. It affords you the opportunity to be cute, touching, funny, or anything you want to be in a way that is as diverse as the readers themselves.
Companies that post 16 or more blogs per month generated 4.5 times more leads than those that published up to four blogs monthly, which is a testament to the power of the blog post. Whether you choose to write your blog yourself, hire an outside company, or even fill your blog’s virtual pages with guests posts from people who have tried your products and services, the dynamic content will drive traffic, impress Google, generate leads, and even help you create a brand personality.