Why Blogging is One of the Most Powerful Tools for Your Business

Why Blogging is One of the Most Powerful Tools for Your Business

If you think a primetime television ad is the most powerful way to get your name out into the public eye, you may be surprised. With the introduction of digital media that allows consumers to stream content on demand, television ads are not as popular as they once were. In fact, businesses that prioritize blogging are 13 times more likely to see a positive return on their investments. Here are some of the reasons why.

Blogs Drive Traffic

Getting traffic to your website might seem like a chore, especially if you’re struggling with SEO. Fortunately, a solid blog can give you a tremendous traffic boost, which can up your sales and your revenue in turn. By using the right keywords in your blog, and by ensuring that you are only writing about topics that are trending, you can rest assured that more people will find your website via search terms than ever before.

Dynamic Content makes Google Crawlers Happy

One of your biggest digital marketing goals should involve being on the first page of search results for a variety of given search terms. Getting there can be tough to say the least, especially in today’s crowded industries. One of the best things you could possibly do to make Google happy and increase the chances of having your site recommended over your competitors involves posting dynamic content via your blog. All you need is one 350- to 600-word piece once or twice a week filled with trending keywords and phrases. Just be sure your spelling and grammar are impeccable, you’ve fact-checked, and you’ve added links to benefit your readers.

Blogs Help Generate Leads

Writing a once-weekly blog post, putting that post on your website, then sharing the link on social media can benefit you in other ways, too. Once people start sharing that link and others start clicking on it, it will take them to your website. If you have a well-designed landing page, you can capture the readers’ information and turn them into leads. Just make sure you have a call-to-action button handy and be prepared to give visitors something in exchange for their contact info, too.

You Can Create a Persona for Your Brand

While professionalism is vital in todays ultra-connected world, there is a great deal of benefit in creating a persona for your brand. Maybe you want a glimpse at your logo to tug on consumers’ heartstrings, or maybe you want your company’s name to be synonymous with sarcastic humor. It can be tough to get this across in your website, but your blog is the perfect avenue. It affords you the opportunity to be cute, touching, funny, or anything you want to be in a way that is as diverse as the readers themselves.

Companies that post 16 or more blogs per month generated 4.5 times more leads than those that published up to four blogs monthly, which is a testament to the power of the blog post. Whether you choose to write your blog yourself, hire an outside company, or even fill your blog’s virtual pages with guests posts from people who have tried your products and services, the dynamic content will drive traffic, impress Google, generate leads, and even help you create a brand personality.

What People Say

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    Before starting Business Image Magazine, I met with dozens of graphic designers/printers and worked with a couple before I met Karl Hofmeier of Grand Marketing Solutions. I heard Karl speak at a networking event and was impressed with his expertise. Since then, Grand Marketing Solutions has become my one stop shop for marketing advice, graphic design, printing, website design and maintenance. The service is second to none and I am happy to refer all my clients and prospects to him.
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    We are proud to be partners with GMS. As an entrepreneur and small business owner, I value a relationship with a partner who is cut from the same mold. Grand Marketing Solutions understands what it takes to keep our company competitive in a ever changing market. They ask the right questions and treat our business as it was their own. With Grand Marketing Solutions as our partner we can focus on our core business while they execute on our marketing strategy. We have been with a handful of marketing firms over the years. Some were large, some were small, but none of them have had the impact that Grand Marketing Solutions has.
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