No matter what business you are in, trends are what everyone talks about. This is especially true when it comes to the world of blogging. Fashionistas blog about the newest A-line dress. The techies write about innovative gadgets. Even marketers discuss the latest trends in branding and social media campaigns. Many bloggers feel like they are always one step behind. They are in a constant race to catch the next biggest thing while it’s happening but always find themselves a half-second too late. If you feel behind on the trend it’s probably because you are. Today’s world has made blogging truly a race against time.
A long, long time ago (like way back in 1990) trends were inspired by what we saw on television or read in magazines. The frequency in which these two outlets gave us new ideas was spaced out over months or even years. Marketers had time to jump on the trend train and capitalize on the newest fad. Now we see an endless amount of new inspiration every minute of every day on sites like Pinterest. Through social media these trends get hot fast and often fizzle out quickly. Bloggers have to respond swiftly before the newest “thing” is replaced with something else.
How to Stay Ahead of the Game
When struggling to stay ahead of the trend, it is important to first decide what suits your brand best: joining the rat race or choosing another route. If blogging on the latest fad is important for your industry or brand, there are some ways you can stay ahead. First, harness your own intuition and experience in the field to foresee what’s coming next. Also follow social media to stay on top of what is starting to percolate in your field. Lastly write and publish quickly. To be relevant, you need to write with a purpose.
If you are more of a rebel, you may choose to buck tracking trends completely. You may decide that following the latest and greatest just isn’t for you. Some bloggers find that marching to their own drum is more successful for their end game.
No matter how you decide to run the race, Grand Marketing Solutions can assist with all of your brands blogging efforts. Keeping your name on the customer’s radar, we use smart marketing strategies to get you noticed both online and beyond.
Contact us for more information or to schedule a consultation to learn more about how you can stay relevant in today’s ever-changing world.