Revamping Your Brand? Make Sure Your Sales Department has a Solid Process Too

Revamping Your Brand? Make Sure Your Sales Department has a Solid Process Too

Whether your company is still in its infancy or ready to change its brand to meet the demands of a changing world and audience, a revamp is a great way to gain exposure that will ultimately become revenue. Part of successful branding is consistency across all channels, and that includes your sales department. Here are some tips and helpful information for developing a sales process that suits your new brand.

Start with a Strong Identity

Before you can really make any changes to the way you market and present your brand to the world, you must first develop a strong brand identity. This means that you will need to focus on selling your brand rather than your product, and in order to be successful in doing this, you will need to ensure that your brand is an accurate reflection of your company. Think about what you want your brand to really stand for, get opinions from others inside your company, and think about how the new brand will affect everyone in the company – including the sales department.

Sales and Marketing Team Collaboration is a Must

For your sales team to truly embrace the changes that a brand revamp brings, honest, open, and frequent communication is crucial. Lead generation is crucial to sales. The marketing department plays a huge role in finding leads, but it’s up to the sales department to convert them. For this reason, it is important that both teams work together to create a process that flows smoothly from the first point of contact through the sale and beyond.

The marketing team will need to ensure that it generates leads in a way that is consistent with the revamped brand and does not compromise established values. Changing your brand also means changing your approach, and both your marketing and sales departments must be privy to those details. If the marketing department plays up a specific set of values but the sales department fails to follow through, this can create confusion and lead to failed conversions.

Reestablishing the Sales Process

Though the marketing team does much of the behind-the-scenes lead generation, it’s the sales department that serves as the face of your business. These are the people on the front lines interacting with both your existing and your potential customers, whether face-to-face, over the phone, or via email. It is absolutely crucial that your sales department accurately conveys your new brand identity.

As an example, consider a company that has sold CMS software since the very beginning. Initially, their brand may have focused on being one of only a handful of companies to offer said software, but now, the competition is fierce. A brand revamp may mean focusing marketing and sales efforts on something like ease of use or overall value, instead. If the marketing team generates leads based on the promise of ease of use, then the sales team must develop a process that also focuses on ease of use. This helps to solidify ease of use as part of the brand identity and keeps things consistent throughout the entire life of the relationship with a customer.

Numerous companies have improved their revenue (and in some cases even saved their businesses) by revamping their brands – but only when the rebrand is solid and includes every single department within the company. By ensuring that your sales department understands what the new brand stands for, and by helping them develop a sales process that is consistent with your brand’s values, you can expect a great deal of growth in the future.

 

 

 

What People Say

    Grand Marketing Solutions is among the very best for creative ideas and insightful marketing strategies to change your business. The team at Grand Marketing Solutions have taken creative marketing and a solutions driven strategy to a new level. They have helped me re-define our firms focus and strategies. The team at Grand Marketing Solutions is among the very best to help small and mid-market companies. Karl Hofmeier and the team at Grand Marketing Solutions are a tremendous resource for companies that are seeking to grow their revenues and increase profits. Simply, an excellent company that delivers value to your business.
    - Berk
    I have called upon Grand Marketing Solutions to provide various web and design based services to several of my clients. In every instance, I have found Grand Marketing Solutions to be client focused, extremely responsive and cost and value conscious. I am happy to recommend Grand Marketing Solutions to my clients as a valuable resource and extension of the strategic services I provide.
    - Dennis
    Grand Marketing Solutions has been very effective for us. They are the right size firm with the right mix of talents. They spruced up our logo, redesigned our web site, printed new literature, and worked smoothly with our people.
    - Bill
    Before starting Business Image Magazine, I met with dozens of graphic designers/printers and worked with a couple before I met Karl Hofmeier of Grand Marketing Solutions. I heard Karl speak at a networking event and was impressed with his expertise. Since then, Grand Marketing Solutions has become my one stop shop for marketing advice, graphic design, printing, website design and maintenance. The service is second to none and I am happy to refer all my clients and prospects to him.
    - Tom
    We are proud to be partners with GMS. As an entrepreneur and small business owner, I value a relationship with a partner who is cut from the same mold. Grand Marketing Solutions understands what it takes to keep our company competitive in a ever changing market. They ask the right questions and treat our business as it was their own. With Grand Marketing Solutions as our partner we can focus on our core business while they execute on our marketing strategy. We've been with a handful of marketing firms over the years. Some were large, some were small, but none of them have had the impact that Grand Marketing Solutions has.
    - Rob
    It has been a pleasure working with GMS. They are knowledgeable, professional and prompt. I will continue to use their services and recommend them to clients, associates and friends.
    - Bryan
    We are proud to be partners with GMS. As an entrepreneur and small business owner, I value a relationship with a partner who is cut from the same mold. Grand Marketing Solutions understands what it takes to keep our company competitive in a ever changing market. They ask the right questions and treat our business as it was their own. With Grand Marketing Solutions as our partner we can focus on our core business while they execute on our marketing strategy. We have been with a handful of marketing firms over the years. Some were large, some were small, but none of them have had the impact that Grand Marketing Solutions has.
    - Rob

Contact Us

We would love to hear from you

By using this form you agree with the storage and handling of your data by this website.

How you can find us

Feel free to connect with us