Responsive web design has become the new buzz word for those offering marketing strategies to businesses both large and small. Creating one site that adapts to the device it is accessed from, this design is the new must-have business owners are taking advantage of to get a leg-up over their competitors. This latest advancement in online marketing focuses on the most important aspect to any company: the customer. From creating a better customer experience to developing brand loyalty, responsive web design is all about the consumer.
One of the main reasons business owners turn to responsive web design is to create a uniform and positive site experience for any traffic visiting their site. It has been proven that customers are more likely to purchase or use services from a certain company if they find their site simple to use and easy to navigate. And consumers want this friendly experience all the time whether they are on a PC, tablet, or mobile device. Likewise, web responsive design can also be a helpful tool in cultivating customer loyalty. When consumers have a positive experience using a website whether, on a PC or mobile device, they are much more likely to not only turn to that business again for future needs but also to recommend it to others.
At GMS, we have experience in taking our clients’ websites to the next level utilizing the latest innovations in responsive web design. Whether converting your existing site or starting from scratch, our team can help create a site that responds to your customer’s ever-changing needs while being intuitive and easy-to-use. We take time to plan and implement the right platform for your business model.
Authors: Peter Zurawski, Katie Zurawski