How to Create Content that Works for your Product Launch

Product launches can be both exciting and terrifying all at the same time. It can also be a critical time for companies just starting out. Whether the launch is effective or not can determine if the brand makes it in the real world. When preparing for this type of event, it is important to set your brand up for success. This includes pairing it with the right content.

Follow these strategies for curating great content to assist with your product launch:

  • Consider your desired end result – When considering the content for a product launch, it is important to always focus any efforts towards the desired end result. Whether writing an article or posting on social media, all content should help you reach the ultimate goal of your campaign.
  • Press releases are still relevant – For any product launch to be successful, it needs some buzz in the news. The days of relying on the press to do the work for you are long gone. Submitting your own press releases is the best way to get the ball rolling.
  • Make a captivating video – Few things can grab an audience\’s attention better than a well-crafted, interesting video. Whether you post to YouTube or Vine, a video can help get serious buzz around a new product.
  • Great photos are a MUST – Never underestimate the power of stunning images. If you are launching a specific product, you need to showcase it using great photos. Consider shots that also show it being used by others.

As one of Chicago\’s leading marketing firms, Grand Marketing Solutions offers a number of services to assist in product launches. We help entrepreneurs achieve brand success using both online and print strategies. Whether you need a professional press release or polished mailers, we have the resources your product needs to succeed.

Contact us for more information or to schedule a consultation.

by Katie Zurawski

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