Creating Page Titles for SEO

The page title tags can be one of the most important elements of your website… at least for SEO ranking purposes. Unfortunately many fail to take advantage of its power. The title becomes a standard fixture with little forethought put into its curation. Rather than approach this task with a lackadaisical attitude, take advantage of its opportunity to get your SEO rank soaring.

Here are some tips for getting started:
– Capitalize. Capitalize. Capitalize. You may be tempted to keep your website hip by using all lower case but, for SEO sake, resist the urge. Capitalize each word in your page title.

– Use Unique Titles. One of the worst mistakes businesses make is using the same title for every page. Not only does this make your site extremely boring but can actually hurt your SEO ranking. Have a unique, descriptive phrase for each page.

– Be Descriptive. While general page titles are great, there is nothing about Home or About Us that serves your SEO strategy. Instead use the titles for these pages to your advantage by including creative titles with keyword effectiveness.

– Use Keyword Phrases… Wisely. High volume search phrases should always be a consideration when creating page titles. Keywords can be a leading force in how you write but it is important to use them wisely. Make sure your title correlates directly to the content for that page.

Website design and management is one of most in-demand services Grand Marketing Solutions offers. Businesses both large and small have turned to us for years to help grow their online marketing campaign starting with creative page development. Whether you use your site to sell a product, promote a service, or simply inform others, we have strategies to fit every need. Contact us today to see how Grand Marketing Solutions can help your website achieve greater success online.

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by Katie Zurawski

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