Critique Your Own Website Like a Champ

The quality of a website is often either really good or really bad. Rarely do sites fall into the “so-so” spectrum. But can you find out how successful your site is or more importantly isn\’t? The answer lies in your ability to view it from another\’s perspective; being an impartial observant critiquing the site on usability, relevancy and more. Those with stellar sites have learned that looking at their site from an objective standpoint can be instrumental in cultivating a winning platform.

Here are 4 questions to ask yourself when critiquing your own site:
1. Does it look professional? What is your first reaction when you land on your own site? Do you want to stay on the page and learn more or do you have a gut reaction to hit the “back” button right away. Cheesy clip art, bad layouts and boring content can all lead to unprofessional-looking sites.

2. Can you find what you are looking for easily? Do you have a basic search form and, if so, does it works like it should? Do you have your items cataloged and tagged correctly? Are sub-pages clearly defined? Your site should be not only be easy to navigate but also easily searchable.

3. Is there is clear “Call to Action”? Every site and every page of the site needs a clear call to action. It could be a simple “join our newsletter list” or a more complex “become part of our dealer program” pitch. Either way making it clear what the visitor should do next is important.

4. Does the site make it easy for people to contact you? You want your visitors to be able to contact you whether it is through email, social media or beyond. Each page should have your basic information in a footer or sidebar along with any social media links.

Crafting a quality website often doesn\’t happen just by chance. Marketing firms with experience in the field such as Grand Marketing Solutions are the true experts when it comes to planning and implementing a site that attracts higher traffic numbers with greater conversion rates. We specialize in seeing a website design project through from start to finish and have helped countless clients realize true success in their website endeavors. Contact our team today to learn more about how we can help you grow your business through successful website implementation.

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by Katie Zurawski

What People Say

    It has been a pleasure working with GMS. They are knowledgeable, professional and prompt. I will continue to use their services and recommend them to clients, associates and friends.
    - Bryan
    We are proud to be partners with GMS. As an entrepreneur and small business owner, I value a relationship with a partner who is cut from the same mold. Grand Marketing Solutions understands what it takes to keep our company competitive in a ever changing market. They ask the right questions and treat our business as it was their own. With Grand Marketing Solutions as our partner we can focus on our core business while they execute on our marketing strategy. We've been with a handful of marketing firms over the years. Some were large, some were small, but none of them have had the impact that Grand Marketing Solutions has.
    - Rob
    Grand Marketing Solutions is among the very best for creative ideas and insightful marketing strategies to change your business. The team at Grand Marketing Solutions have taken creative marketing and a solutions driven strategy to a new level. They have helped me re-define our firms focus and strategies. The team at Grand Marketing Solutions is among the very best to help small and mid-market companies. Karl Hofmeier and the team at Grand Marketing Solutions are a tremendous resource for companies that are seeking to grow their revenues and increase profits. Simply, an excellent company that delivers value to your business.
    - Berk
    Before starting Business Image Magazine, I met with dozens of graphic designers/printers and worked with a couple before I met Karl Hofmeier of Grand Marketing Solutions . I heard Karl speak at a networking event and was impressed with his expertise. Since then, Grand Marketing Solutions has become my one stop shop for marketing advice, graphic design, printing, website design and maintenance. The service is second to none and I am happy to refer all my clients and prospects to him.
    - Tom
    I have called upon Grand Marketing Solutions to provide various web and design based services to several of my clients. In every instance, I have found Grand Marketing Solutions to be client focused, extremely responsive and cost and value conscious. I am happy to recommend Grand Marketing Solutions to my clients as a valuable resource and extension of the strategic services I provide.
    - Dennis
    Grand Marketing Solutions has been very effective for us. They are the right size firm with the right mix of talents. They spruced up our logo, redesigned our web site, printed new literature, and worked smoothly with our people.
    - Bill
    We are proud to be partners with GMS. As an entrepreneur and small business owner, I value a relationship with a partner who is cut from the same mold. Grand Marketing Solutions understands what it takes to keep our company competitive in a ever changing market. They ask the right questions and treat our business as it was their own. With Grand Marketing Solutions as our partner we can focus on our core business while they execute on our marketing strategy. We have been with a handful of marketing firms over the years. Some were large, some were small, but none of them have had the impact that Grand Marketing Solutions has.
    - Rob

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