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How to Decide Where to Invest Your Marketing Dollars

If you run a small business, you already know that every single penny counts when it comes to your expenses. But you also know that you need to spend some of your hard-earned cash to keep yourself growing. This especially rings true when we invest in our marketing campaigns.

Marketing your brand is one of the best (and only) ways to actually keep your reach expanding to a wider audience. People need to know about you before they can begin to buy from you. Marketing is the tool that bridges that gap. The resource that helps the two objectives – knowledge and sales come together.

When developing your marketing budget it’s important to consider where to invest those precious dollars. You want to be smart about the strategies you use while also getting the biggest bang for your buck. To ensure you make the right decision, begin by asking the right questions. Only by exploring your own brand in more a meaningful way can you discover the perfect places to allocate your marketing budget.

The right questions to ask are as unique as your business. Take time to consider which areas you need to explore in order to find the best course of action. In the meantime, here are some great questions to start with:

  • What is the mission of your brand?
  • What are your goals both short term and long term?
  • What does your ideal customer look like?
  • Where and how does your ideal customer spend their time?
  • What partners can help you make better use of your marketing budget?
  • What have you tried in the past? What worked and what didn’t?

Choosing the best ways to spend your marketing budget starts with the right partner. It takes an industry leader to truly help you discover the wisest marketing investments for your unique brand. For those in the North Shore area, that partner is Grand Marketing Solutions. Contact us today to discover how we assist our clients in tailoring the most effective plan for their individual objectives. You can also visit us on Facebook to learn more about who we are and what we do.

Contact us for more information or to schedule a consultation.

by Katie Zurawski

What People Say

    Grand Marketing Solutions is among the very best for creative ideas and insightful marketing strategies to change your business. The team at Grand Marketing Solutions have taken creative marketing and a solutions driven strategy to a new level. They have helped me re-define our firms focus and strategies. The team at Grand Marketing Solutions is among the very best to help small and mid-market companies. Karl Hofmeier and the team at Grand Marketing Solutions are a tremendous resource for companies that are seeking to grow their revenues and increase profits. Simply, an excellent company that delivers value to your business.
    - Berk
    I have called upon Grand Marketing Solutions to provide various web and design based services to several of my clients. In every instance, I have found Grand Marketing Solutions to be client focused, extremely responsive and cost and value conscious. I am happy to recommend Grand Marketing Solutions to my clients as a valuable resource and extension of the strategic services I provide.
    - Dennis
    Grand Marketing Solutions has been very effective for us. They are the right size firm with the right mix of talents. They spruced up our logo, redesigned our web site, printed new literature, and worked smoothly with our people.
    - Bill
    Before starting Business Image Magazine, I met with dozens of graphic designers/printers and worked with a couple before I met Karl Hofmeier of Grand Marketing Solutions. I heard Karl speak at a networking event and was impressed with his expertise. Since then, Grand Marketing Solutions has become my one stop shop for marketing advice, graphic design, printing, website design and maintenance. The service is second to none and I am happy to refer all my clients and prospects to him.
    - Tom
    We are proud to be partners with GMS. As an entrepreneur and small business owner, I value a relationship with a partner who is cut from the same mold. Grand Marketing Solutions understands what it takes to keep our company competitive in a ever changing market. They ask the right questions and treat our business as it was their own. With Grand Marketing Solutions as our partner we can focus on our core business while they execute on our marketing strategy. We've been with a handful of marketing firms over the years. Some were large, some were small, but none of them have had the impact that Grand Marketing Solutions has.
    - Rob
    It has been a pleasure working with GMS. They are knowledgeable, professional and prompt. I will continue to use their services and recommend them to clients, associates and friends.
    - Bryan
    We are proud to be partners with GMS. As an entrepreneur and small business owner, I value a relationship with a partner who is cut from the same mold. Grand Marketing Solutions understands what it takes to keep our company competitive in a ever changing market. They ask the right questions and treat our business as it was their own. With Grand Marketing Solutions as our partner we can focus on our core business while they execute on our marketing strategy. We have been with a handful of marketing firms over the years. Some were large, some were small, but none of them have had the impact that Grand Marketing Solutions has.
    - Rob

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