Put quite simply, an outdated email list is deadweight. While emailing itself can be a very fruitful marketing strategy, hard bounces and misspelled emails detract from the efforts you put forth in this area. Regularly cleaning your email list can help get your business back on track and your messages reaching the intended audience.
Why Cluttered Email Lists are a Problem
Much like a pile of clothes on the floor or a leaning stack of unfiled paperwork, an outdated email list can work fine for a period of time without causing any trouble. But soon you begin to see the negative impact it has on your business. Like tripping over cluttered piles and missing bill payments, a cluttered email list can begin to cost you more valuable time and money than it should. What you need is a good purging session of your email contacts.
Purging Your Email List
If you find that your email list is no longer useful, follow these steps to clear the clutter and start fresh once again:
• Eliminate the obvious – Scan your email address list for obvious fake or misspelled emails and eliminate those immediately. The only purpose they serve is skewing your performance rates.
• Work on reducing hard bounces – Those dreaded addressees that never open their email can ruin your credibility. There are many simple software tools you can use to clear up these hard bounces easily.
• Send out reengagement emails – Before throwing out all the valid addresses on hand consider sending them a reengagement email. They may have forgotten what your brand offers and now can be a great opportunity for a reintroduction.
Segmenting Your Email Addresses
When clearing your email list, you also want to take time to segment the addresses. Most email marketing services will automatically do this for you. Partitioning by the amount of engagement is a great way to send more targeted emails to your customers.
If you need assistance in getting your email efforts back on track, contact the team at GMS. While considering your unique business plan and objectives, we can devise a strategy for success to meet your goals. We specialize in helping our customers with both their inbound and outbound email needs using the leading software platforms on the market today.