How to Define Your Marketing Objectives

Benjamin Franklin is famously quoted for saying “If you fail to plan, you are planning to fail”  His telling words offer great insight to those looking to grow their business using marketing objectives.  He reminds us that the path to success is one that is clearly defined before the work begins.

The task of outlining your own marketing objectives may seem daunting.  Where to begin and what to include can be tough questions to answer.  But the job can be made easier by utilizing the tools and resources around you.  Below are some great places to start.

Use SMART Goal Planning

Using SMART goal planning to define your marketing objectives offers the best chance for success.  Choosing objectives which are specific, measurable, achievable, realistic and timed provides a starting point at which to begin.  It gives you direction as you begin the process of outlining your objectives.

Enlist Professional Assistance

When it comes to crafting a strategic plan enlist the help a professional.  They have the tools, resources and experience to create objectives best suited for your unique goals.  A marketing consulting firm such as Grand Marketing Solutions can be a trusted partner you can turn to for expert planning and smart advice.

Communicate the Plan

Your marketing objectives can only be accomplished if all your team members are onboard.  It\’s important to communicate with your employees what your marketing objectives are and what role they play in achieving them.  Share with them the steps you are taking to complete the goals and how the company will measure its success.

Examples of Common Marketing Objectives

Many small businesses begin with similar marketing objectives.  Here are a few examples of the most common:

  • Create a more mobile-friendly website
  • Increase conversion rates
  • Grow brand awareness
  • Improve customer retention
  • Generate more leads through sales funnels

 

When it comes to creating your company\’s marketing objectives reach out to the Chicago area\’s leading marketing team – Grand Marketing Solutions.  We specialize in crafting unique and actionable plans expertly tailored to meet your individual needs and goals.  Visit our website to learn more about our consulting services.

Contact us for more information or to schedule a consultation.

by Katie Zurawski

What People Say

    It has been a pleasure working with GMS. They are knowledgeable, professional and prompt. I will continue to use their services and recommend them to clients, associates and friends.
    - Bryan
    We are proud to be partners with GMS. As an entrepreneur and small business owner, I value a relationship with a partner who is cut from the same mold. Grand Marketing Solutions understands what it takes to keep our company competitive in a ever changing market. They ask the right questions and treat our business as it was their own. With Grand Marketing Solutions as our partner we can focus on our core business while they execute on our marketing strategy. We've been with a handful of marketing firms over the years. Some were large, some were small, but none of them have had the impact that Grand Marketing Solutions has.
    - Rob
    Grand Marketing Solutions is among the very best for creative ideas and insightful marketing strategies to change your business. The team at Grand Marketing Solutions have taken creative marketing and a solutions driven strategy to a new level. They have helped me re-define our firms focus and strategies. The team at Grand Marketing Solutions is among the very best to help small and mid-market companies. Karl Hofmeier and the team at Grand Marketing Solutions are a tremendous resource for companies that are seeking to grow their revenues and increase profits. Simply, an excellent company that delivers value to your business.
    - Berk
    Before starting Business Image Magazine, I met with dozens of graphic designers/printers and worked with a couple before I met Karl Hofmeier of Grand Marketing Solutions . I heard Karl speak at a networking event and was impressed with his expertise. Since then, Grand Marketing Solutions has become my one stop shop for marketing advice, graphic design, printing, website design and maintenance. The service is second to none and I am happy to refer all my clients and prospects to him.
    - Tom
    I have called upon Grand Marketing Solutions to provide various web and design based services to several of my clients. In every instance, I have found Grand Marketing Solutions to be client focused, extremely responsive and cost and value conscious. I am happy to recommend Grand Marketing Solutions to my clients as a valuable resource and extension of the strategic services I provide.
    - Dennis
    Grand Marketing Solutions has been very effective for us. They are the right size firm with the right mix of talents. They spruced up our logo, redesigned our web site, printed new literature, and worked smoothly with our people.
    - Bill
    We are proud to be partners with GMS. As an entrepreneur and small business owner, I value a relationship with a partner who is cut from the same mold. Grand Marketing Solutions understands what it takes to keep our company competitive in a ever changing market. They ask the right questions and treat our business as it was their own. With Grand Marketing Solutions as our partner we can focus on our core business while they execute on our marketing strategy. We have been with a handful of marketing firms over the years. Some were large, some were small, but none of them have had the impact that Grand Marketing Solutions has.
    - Rob

Contact Us

We would love to hear from you

captcha

How you can find us

Feel free to connect with us