What is your website’s current homepage telling the rest of the world? Think of your homepage as the front door of your home. You want it to be pretty, appealing and, most of all, functional. Much like the perfect paint color can be a warm welcome, there are simple strategies you can use to create a more inviting and engaging homepage.
A strong homepage for your website can be one of the best ways to not only impress others but also to raise your SEO rankings. Below are some ways you can accomplish both.
- Create a Custom Header – Headers are what set the tone for your website. A generic one just simply won’t do! Create a custom header by partnering with a good graphic design team such as Grand Marketing Solutions. You can include your brand logo, a great font, and other design elements to really make your page pop.
- Grab Their Attention – What makes your brand stand out? Why should visitors choose you over the “other guys”? You need to use your homepage to effectively grab their attention and let others know why you’re the best.
- Easy Navigation – You want people to easily explore your website. Simple navigational tools such as sidebars and search boxes will help them discover more of your brand while staying on your site longer. Engage them more effectively by making your homepage the roadmap to success.
- Logistics, Logistics – An effective homepage not only looks great but functions great, too. Make sure it has working links and downloads fast. These are both important not only for visitors but also for those Google bots crawling your website.
When it comes your company’s website, don’t let your homepage be an afterthought. Partner with the experts at Grand Marketing Solutions to assist with all of your website design needs. We offer quality graphic design and website management services to businesses throughout the Chicago area and beyond.
To learn more about our graphic design and website development services, visit us at www.grandmarketingsolutions.com.
by Katie Zurawski