How to Design a Strong Homepage

What is your website\’s current homepage telling the rest of the world?  Think of your homepage as the front door of your home.  You want it to be pretty, appealing and, most of all, functional.  Much like the perfect paint color can be a warm welcome, there are simple strategies you can use to create a more inviting and engaging homepage.

A strong homepage for your website can be one of the best ways to not only impress others but also to raise your SEO rankings.  Below are some ways you can accomplish both.

 

  1. Create a Custom Header – Headers are what set the tone for your website. A generic one just simply won\’t do!  Create a custom header by partnering with a good graphic design team such as Grand Marketing Solutions. You can include your brand logo, a great font and other design elements to really make your page pop.

 

  1. Grab Their Attention – What makes your brand stand out? Why should visitors choose you over the “other guys”?  You need to use your homepage to effectively grab their attention and let others know why you\’re the best.

 

  1. Easy Navigation – You want people to easily explore your website. Simple navigational tools such as sidebars and search boxes will help them discover more of your brand while staying on your site longer.  Engage them more effectively by making your homepage the road map for success.

 

  1. Logistics, Logistics – An effective homepage not only looks great but functions great, too. Make sure it has working links and downloads fast.  These are both important not only for visitors but also for those Google bots crawling your website.

 

When it comes your company\’s website, don\’t let your homepage be an afterthought.  Partner with the experts at Grand Marketing Solutions to assist with all of your website design needs.  We offer quality graphic design and website management services to businesses throughout the Chicago area and beyond.

To learn more about our graphic design and website development services, visit us at www.grandmarketingsolutions.com.

by Katie Zurawski

What People Say

    It has been a pleasure working with GMS. They are knowledgeable, professional and prompt. I will continue to use their services and recommend them to clients, associates and friends.
    - Bryan
    We are proud to be partners with GMS. As an entrepreneur and small business owner, I value a relationship with a partner who is cut from the same mold. Grand Marketing Solutions understands what it takes to keep our company competitive in a ever changing market. They ask the right questions and treat our business as it was their own. With Grand Marketing Solutions as our partner we can focus on our core business while they execute on our marketing strategy. We've been with a handful of marketing firms over the years. Some were large, some were small, but none of them have had the impact that Grand Marketing Solutions has.
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    Grand Marketing Solutions is among the very best for creative ideas and insightful marketing strategies to change your business. The team at Grand Marketing Solutions have taken creative marketing and a solutions driven strategy to a new level. They have helped me re-define our firms focus and strategies. The team at Grand Marketing Solutions is among the very best to help small and mid-market companies. Karl Hofmeier and the team at Grand Marketing Solutions are a tremendous resource for companies that are seeking to grow their revenues and increase profits. Simply, an excellent company that delivers value to your business.
    - Berk
    Before starting Business Image Magazine, I met with dozens of graphic designers/printers and worked with a couple before I met Karl Hofmeier of Grand Marketing Solutions . I heard Karl speak at a networking event and was impressed with his expertise. Since then, Grand Marketing Solutions has become my one stop shop for marketing advice, graphic design, printing, website design and maintenance. The service is second to none and I am happy to refer all my clients and prospects to him.
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    - Dennis
    Grand Marketing Solutions has been very effective for us. They are the right size firm with the right mix of talents. They spruced up our logo, redesigned our web site, printed new literature, and worked smoothly with our people.
    - Bill
    We are proud to be partners with GMS. As an entrepreneur and small business owner, I value a relationship with a partner who is cut from the same mold. Grand Marketing Solutions understands what it takes to keep our company competitive in a ever changing market. They ask the right questions and treat our business as it was their own. With Grand Marketing Solutions as our partner we can focus on our core business while they execute on our marketing strategy. We have been with a handful of marketing firms over the years. Some were large, some were small, but none of them have had the impact that Grand Marketing Solutions has.
    - Rob

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