Why Digital Radio Streaming Platforms Provide a Better ROI than Broadcast Radio Stations

Why Digital Radio Streaming Platforms Provide a Better ROI than Broadcast Radio Stations

Spotify, iHeart Radio, Pandora. The field of digital radio streaming is expanding all the time. And with tools like Amazon Echo and Bluetooth speakers, you can now listen to your favorite music anywhere and at any time… without having to carry around a heavy boom box.

With the influx of digital stations, marketers have enjoyed a new avenue in which to interact with their customers. Broadcast radio stations are finding it increasingly difficult to compete with the data mining capabilities digital radio provides.

Want to stay ahead of the digital radio streaming trend? Take time to learn more about the ways it can help provide a greater ROI on your marketing efforts:

Geo-Targeting Taken to Next Level

Want to reach a specific audience based on their location? Digital streaming radio offers endless geo-targeting capabilities. Pursuing customers through a paid programmatic campaign can prove invaluable when deciding how best to use your advertising dollars.

Programmatic Advertising allows for Better Audience Targeting

All the “Big Guys” offer some type of programmatic advertising. In March 2017, iHeart Radio launched SmartAudio, a data-driven product which allows advertisers to buy media across the company’s 850 broadcast stations while also targeting around 700 audience segments. Digital radio has a very data-heavy audience. Programmatic advertising allows for better results when tracking ROI.

Nothing Trumps a Great Message

Never forget that no matter where you advertise, the message you send is the most critical factor in how well you reach your target audience. You must create content which is intriguing, engaging and impactful. Spending a small fortune on a streaming radio campaign is wasteful if you aren’t putting your best foot forward.

Do you value tracking your ROI? If so, trust the team at Grand Marketing Solutions to help you expand your digital radio marketing program. Using cutting-edge technology and proven practices, our team helps brands realize the best avenue for success when using the power of digital music stations.

Our services go beyond the typical to provide each of our clients a truly unique and custom-tailored approach to their advertising needs. Learn more here.

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