E-commerce Search Marketing: What Makes Consumers Click?

Last month searchengineland.com in accordance with SurveyMonkey released compelling research results regarding the click behavior of consumers related to e-commerce.

The research most notably highlights two major behaviors of consumers. The first major behavior notes a significant bias towards known brands. Approximately 70% of those survey responded they are most likely to click on search engine links of known retailers. In a close second, almost 57% of consumers reported they are more likely to click on search engine links that offer “free shipping”.

Brand recognition and free shipping offers are critical components driving click thrus from e-commerce search marketing. For more ideas on driving your e-commerce search engine marketing strategy please contact GMS.

The research study was conducted Nov. 21, 2013 and Nov 22, 2013, and has a 5% margin of error.

Author: Peter Zurawski

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E-commerce Search Marketing: What Makes Consumers Click?

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