Some may see email marketing campaigns as outdated, even boring. But don’t be fooled – email marketing is now hotter than ever and helping businesses achieve some great results. In fact, according to the Direct Marketing Association, email can provide a 4300% ROI! For those looking to grow, email is a must.
Approach your company’s email using these 5 tips to get the biggest bang for your marketing dollars.
Don’t forget with all marketing programs you should have key metrics to review. In a survey of marketing executives published by MarketingSherpa the following metrics are commonly used to monitor the effectiveness of email marketing.
Don’t have time to invest in your email marketing program? Grand Marketing Solutions provides a wide range of email services from maintaining customer email lists to distributing business newsletters and sales promotions. Trust our team to keep your audience informed on the latest products while motivating potential customers to visit your website.
by Katie Zurawski