Master the Art of Email Marketing with these 5 Tips

Some may see email marketing campaigns as outdated, even boring.  But don’t be fooled – email marketing is now hotter than ever and helping businesses achieve some great results.  In fact, according to the Direct Marketing Association, email can provide a 4300% ROI!  For those looking to grow, email is a must.

Approach your company’s email using these 5 tips to get the biggest bang for your marketing dollars.

1. Always have an intriguing subject line. Make them want to open that message.
2. Don’t bombard their inbox with mail.  Send out emails consistently but not so frequently that you annoy target customers.
3. Get their OK first.  Consumers increasingly want to opt-in before receiving messages from you.  Request permission to send them emails on a regular basis.
4. Get feedback.  Use email to not only inform your customers but to inform you as well.  Sending surveys to clients and employees will help you gain valuable feedback on what is working and what is flopping.
5. Make sure your emails can be accessed on all types of devices.  Since many read their messages on smartphones and tablets, optimizing your emails for mobile devices is critical to a successful program.

Don’t forget with all marketing programs you should have key metrics to review.  In a survey of marketing executives published by MarketingSherpa the following metrics are commonly used to monitor the effectiveness of email marketing.

Don’t have time to invest in your email marketing program?  Grand Marketing Solutions provides a wide range of email services from maintaining customer email lists to distributing business newsletters and sales promotions.  Trust our team to keep your audience informed on the latest products while motivating potential customers to visit your website.

by Katie Zurawski