How to Establish a More Modern Print Ad Campaign

Some marketing experts say print marketing is a lost cause. The days of catalogs and mailers have been replaced with websites and Facebook ads. And while online promotion is quickly becoming the leading way to boost your business, print still has its place in every good marketing program.

In order to make print ad campaigns successful though you may need to approach it differently than you have in the past. The marketing world has swapped many of the old rules with new tactics sure to grow your business. Do you want to establish a more modern print ad campaign? If so, here are some steps to start with:

Interactive Print Ads – Ads that provide an opportunity for interactive “play” is becoming increasingly popular. Including a small free sample or using creative tactics to demonstrate a specific feature or function have quickly grown to be the latest trend in print marketing. Think outside the box for a more interactive approach to the standard ad.

An Intimate Connection Every Time – It\’s a proven fact that consumers are more connected to something they are physically holding versus something they are reading or looking at online. This factor is what makes print so important. Using a custom mailer or other type of promotional material will create that intimate connection customers are looking for.

Combining Print with Virtual – One of the best ways to a more modern print ad campaign is by combining print ads with your online efforts. Including strong CTA\’s on mailers or adding QR codes allow your audience to enjoy the print ad while also continuing their experience online. Try creative ways to combine both worlds for the best results.

When creating a marketing plan, you should never use a one-size-fits-all approach. That\’s why many Chicago businesses partner with Grand Marketing Solutions for their branding and advertising needs. We believe that each marketing program should be uniquely tailored to the customer\’s individual needs. Grand Marketing Solutions offers services with a diverse mix of both online and print strategies. Let us help you establish a modern marketing program built for your specific goals – Contact us today for more information or to schedule a consultation.

by Katie Zurawski

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