Your blog is one of the most important tools in your arsenal for providing relevant and helpful information to your website visitors. In turn, a successful blog generates more website traffic, which then enhances your sales and revenue. If you are struggling to come up with exciting blog topics, you are certainly not alone. Below are some tips to discover and create blog topics that people are sure to love.
This is probably the simplest and best way to come up with topics for a blog when you’re otherwise stuck. Create an account on sites like Quora and Reddit, then ask people who are relevant to your industry and niche what they would like to learn more about. On Quora, you can enter keywords relevant to your niche and search for recent questions. If you find something that seems to be asked frequently (and recently), it will serve as an excellent blog topic. Reddit works the same way; you can search for subreddits based on a keyword or phrase, then check out the topics to see what people are talking about.
Facebook support groups exist for every single thing imaginable. You can find support groups for bloggers who need to come up with topics, and you can find support groups for people who may be your target audience. For example, if you sell handmade baby blankets, you can probably find some new mommy groups on Facebook to peruse for topics and information. Remember that your blog doesn’t always have to focus on a product you sell; it only needs to be relevant to your audience and get them to interact with your website.
Blog comments are often overlooked, especially if you’ve been blogging for a while. Poring over the criticism can be difficult (and there will always be criticism), but it may very well be worth it. If you read the comments carefully, you’ll often find questions that could very easily become your next blog topic. If you wrote a post about how to make moist chocolate cupcakes and someone asks for a vegan version, you might choose to write a post about your favorite vegan substitutions in your cupcake recipes. There are numerous other examples, so be sure to read the comments.
There are several tools you can use to discover trending keywords, including Twitter, Google Trends, and plenty more. Once you have that information, you can use it to do a search and see how those keywords are being used in context. Then, rather than jumping on the bandwagon and writing the same blog post as everyone else, you can switch it up and do something completely different. If everyone else is writing about “5 Tasks to Tackle During Spring Cleaning,” you could write about “5 Things to Put on the Back Burner during Spring Cleaning” just to give people a different perspective.
Finding trends and topics for your blog can be difficult, especially if you’ve been writing it for a long time and you feel like you’re in a rut. Fortunately, the tips above come in quite handy, and they may even help you set off a string of topic ideas that will last you for several weeks. Don’t be afraid to ask people what they want to see, and be sure to read what your audience is reading for inspiration, too.