Creating a strong marketing strategy is important for any business but for the home service industry it is a vital part of a company’s success. With stiff competition both local and national, those serving the residential customer base must take extra effort to promote their brand in the community they work in. Follow these 5 home service industry marketing tips to help grow your business while increasing sales.
1. Responsive Web Design
Responsive web design allows your website to “respond” to the platform your customers are using to access your site whether it is on a laptop, tablet, or mobile device. Creating an intuitive, simple user experience, responsive web design allows clients to easily research services or products, fill-in forms, and browse your site.
2. Blog About It
Blogging is a great way to provide customers relevant content about your company from sales promotions to industry-related information. Providing frequent, regular blog posts gives your customers a reason to come back to your site time and time again.
3. Engage With Customers
Engaging customers with your company and brand is the key to any successful marketing strategy. A Facebook profile, Twitter account, or even Pinterest boards can help you relate with your client base on a more personal level increasing customer loyalty and brand awareness.
4. Promote Your Professional Affiliations
The home service industry has many segments that require knowledge, skill, and often licensing in any given field. Understandably so, customers want to hire the best. By promoting your professional affiliations on your website and other marketing materials, you increase the level of confidence your customers have in your expertise and reliability.
5. Partner With a Professional
The marketing world can be tricky. Even more so, it is constantly changing. Partner with a professional to help with web design, social media, and blogging. Just like you are an expert in your field, they are an expert in theirs.
At GMS, we work with a number of clients in the home service industry. Specializing in creating strong marketing strategies for this niche, our team can help promote your small business through social media, SEO optimization, and website management. We have proven success in creating a strong brand presence for those in this industry both large and small. Promoting small local business is one of our passions.
Authors: Peter Zurawski, Katie Zurawski