Are You Forgetting This Last Step in Your Marketing Funnel?

Are You Forgetting This Last Step in Your Marketing Funnel?

Have you taken a good look at your marketing funnel lately?  If not, you could be missing important opportunities as they fall, well, out of your funnel.  Converting leads into customers requires a top to bottom approach.  Unfortunately many brands stop somewhere in-between.  The last step – Measuring & Evaluation – is often the one most left out of the party.

Forgetting to take a good look at your results is more important than you think.  Evaluating your results just as vital to the marketing process as water is to a fish.  Measuring and evaluation offers a number of benefits:

 

  • creates awareness about opportunities for organic sales growth
  • improves the sales experience
  • leads to greater sales and better customer retention
  • expands the reach of your brand

What to Measure              

In this data-driven world, we are inundated with numbers and figures and percentages daily.  But what is most important to measure when it comes to our marketing success?  While the answer may vary from business to business, there are some key results to look at.  ROI, Sales Totals, CTA Click-Through Rates, Landing Page Conversion Rates, Email Click-Through Rates, and Website Views are all good places to start. Using analytics to better measure your efforts is fundamental to the effectiveness of your marketing funnel and sales growth rate.

Information without Action is Futile                                                                                                              

Once you measure your current effort, it’s essential to take action based on what you discovered.  Gathering data only to have it be set aside will not grow your sales rates.  Neither will it strengthen your brand.  Only when you begin taking the information you receive and adjusting your ship’s direction can you start to see traction in your marketing funnel efforts.

Do you have a strong sales funnel?  If so, are you working it from top to bottom?  If not, you need someone to help you begin evaluating and improving your process.  This is where Grand Marketing Solutions can help!  From measuring your current program to helping develop better strategies for success, we assist brands in taking their marketing efforts to the next level. Visit our website to learn more about the services we provide.

What People Say

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    Before starting Business Image Magazine, I met with dozens of graphic designers/printers and worked with a couple before I met Karl Hofmeier of Grand Marketing Solutions . I heard Karl speak at a networking event and was impressed with his expertise. Since then, Grand Marketing Solutions has become my one stop shop for marketing advice, graphic design, printing, website design and maintenance. The service is second to none and I am happy to refer all my clients and prospects to him.
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    - Bill
    We are proud to be partners with GMS. As an entrepreneur and small business owner, I value a relationship with a partner who is cut from the same mold. Grand Marketing Solutions understands what it takes to keep our company competitive in a ever changing market. They ask the right questions and treat our business as it was their own. With Grand Marketing Solutions as our partner we can focus on our core business while they execute on our marketing strategy. We have been with a handful of marketing firms over the years. Some were large, some were small, but none of them have had the impact that Grand Marketing Solutions has.
    - Rob

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