Have you taken a good look at your marketing funnel lately? If not, you could be missing important opportunities as they fall, well, out of your funnel. Converting leads into customers requires a top to bottom approach. Unfortunately many brands stop somewhere in-between. The last step – Measuring & Evaluation – is often the one most left out of the party.
Forgetting to take a good look at your results is more important than you think. Evaluating your results just as vital to the marketing process as water is to a fish. Measuring and evaluation offers a number of benefits:
What to Measure
In this data-driven world, we are inundated with numbers and figures and percentages daily. But what is most important to measure when it comes to our marketing success? While the answer may vary from business to business, there are some key results to look at. ROI, Sales Totals, CTA Click-Through Rates, Landing Page Conversion Rates, Email Click-Through Rates, and Website Views are all good places to start. Using analytics to better measure your efforts is fundamental to the effectiveness of your marketing funnel and sales growth rate.
Information without Action is Futile
Once you measure your current effort, it’s essential to take action based on what you discovered. Gathering data only to have it be set aside will not grow your sales rates. Neither will it strengthen your brand. Only when you begin taking the information you receive and adjusting your ship’s direction can you start to see traction in your marketing funnel efforts.
Do you have a strong sales funnel? If so, are you working it from top to bottom? If not, you need someone to help you begin evaluating and improving your process. This is where Grand Marketing Solutions can help! From measuring your current program to helping develop better strategies for success, we assist brands in taking their marketing efforts to the next level. Visit our website to learn more about the services we provide.