The art of the perfect cold email is one that mystifies most. It can be hard to jump right in and write a message to someone who doesn’t know who you are and might possibly not even care. But nonetheless finding new prospects is important and a writing these cold emails is a risk worth taking.
The goal of any cold email is to get it READ. Many times this unsolicited mail is sent directly to the trash. Working to improve the various aspects of your message will help increase its chances of getting in front of the right eyes.
Here are some ways you can achieve better results when sending cold emails:
- Start with a fantastic subject line.
Having a hard time getting your email even opened? Your subject lines may be part of the problem. Make sure you message grabs the person’s attention without being too gimmicky or commercialized. Be direct but also original enough so it stands out from the rest of emails calling for their attention.
- Keep it brief.
People are busy and there are always things competing for their time. This is especially true online. Keep your cold emails short and to the point. Break them up into smaller paragraphs to make them easier to read. Highlight the key content for skim reading. And stay on topic.
- Add value in some way.
Whether you are pitching a new vacuum or marketing cleaning services, it is important to showcase what you bring to the table. How will the product or service improve the reader’s life? Add value to the product by showing how you can help solve a common problem for them.
- Finish with a strong call to action.
If you want someone to visit your website always include a working link that sends them directly to the desired page. If you want to schedule a meeting suggest a specific date and time so you can close the deal quickly. Whatever your call to action is use it wisely for the best results.
At GMS, we know how important first impressions can be. When sending out cold emails, you want to stand out from the rest while getting your message to those most likely to engage. Let us help you achieve this using our extensive experience in the industry. Our team can assist in enhancing and growing your email marketing campaign with our proven strategies for success.
Let us help your business move forward with our email services. Contact us for more information or to schedule a consultation.
by Katie Zurawski