How to Get Your Website Back Into Shape

Is your website out of shape? It is feeling a bit worn, dated or just not as healthy as it what it once was? Even the best of sites need to get back into shape every now and again. Time takes its toll as content gets stale, broken links start accumulating and relevancy begins to wane.

A top priority of any brand should be to maintain a healthy, functional website. Many times we get caught-up in the day-to-day aspects of the business. We forget to give our website the attention it needs. As the face of your company, it should be regularly evaluated and updated as needed.

Here are some ways you can get your website back into tip-top shape:

Revisit products & services. The products and services you offer will change through the years. Your website needs to reflect that. Make sure to go through your listings to ensure that all are still available and priced right. Update colors, sizes, etc. so the customer can order anything they find on your site.
Evaluate the message. Good branding is all about creating a strong message and supporting that story throughout the different avenues of the business. The website is one of those avenues. It should always be a reflection of your brand’s overall message.
Refresh dated content. Content can quickly become dated but who wants to throw out a good post just because it isn’t as relevant as it once was? Posts take time and effort; don’t get rid of them! Rather take your old content and update it, revitalize it, make it more current.
Fix broken links. Broken links offer nothing but frustration for your visitors. Repair your links so that your customers never get lost on your site. It may seem like busy work but it is an essential component of a good site.

At Grand Marketing Solutions, we know how important an effective website is to you and your brand. When evaluating a client’s site, we take time to consider many strategies for increasing its overall look and function. From better page titles to SEO optimization, our team has solutions to fit each of your objectives. Let us help you achieve greater success through your website. Learn more about our website management services by visiting us here.

What People Say

Grand Marketing Solutions is among the very best for creative ideas and insightful marketing strategies to change your business. The team at Grand Marketing Solutions have taken creative marketing and a solutions driven strategy to a new level. They have helped me re-define our firms focus and strategies. The team at Grand Marketing Solutions is among the very best to help small and mid-market companies. Karl Hofmeier and the team at Grand Marketing Solutions are a tremendous resource for companies that are seeking to grow their revenues and increase profits. Simply, an excellent company that delivers value to your business.

- Berk

I have called upon Grand Marketing Solutions to provide various web and design based services to several of my clients. In every instance, I have found Grand Marketing Solutions to be client focused, extremely responsive and cost and value conscious. I am happy to recommend Grand Marketing Solutions to my clients as a valuable resource and extension of the strategic services I provide.

- Dennis

Grand Marketing Solutions has been very effective for us. They are the right size firm with the right mix of talents. They spruced up our logo, redesigned our web site, printed new literature, and worked smoothly with our people.

- Bill

Before starting Business Image Magazine, I met with dozens of graphic designers/printers and worked with a couple before I met Karl Hofmeier of Grand Marketing Solutions. I heard Karl speak at a networking event and was impressed with his expertise. Since then, Grand Marketing Solutions has become my one stop shop for marketing advice, graphic design, printing, website design and maintenance. The service is second to none and I am happy to refer all my clients and prospects to him.

- Tom

We are proud to be partners with GMS. As an entrepreneur and small business owner, I value a relationship with a partner who is cut from the same mold. Grand Marketing Solutions understands what it takes to keep our company competitive in a ever changing market. They ask the right questions and treat our business as it was their own. With Grand Marketing Solutions as our partner we can focus on our core business while they execute on our marketing strategy. We've been with a handful of marketing firms over the years. Some were large, some were small, but none of them have had the impact that Grand Marketing Solutions has.

- Rob

It has been a pleasure working with GMS. They are knowledgeable, professional and prompt. I will continue to use their services and recommend them to clients, associates and friends.

- Bryan

We are proud to be partners with GMS. As an entrepreneur and small business owner, I value a relationship with a partner who is cut from the same mold. Grand Marketing Solutions understands what it takes to keep our company competitive in a ever changing market. They ask the right questions and treat our business as it was their own. With Grand Marketing Solutions as our partner we can focus on our core business while they execute on our marketing strategy. We have been with a handful of marketing firms over the years. Some were large, some were small, but none of them have had the impact that Grand Marketing Solutions has.

- Rob

847.615.8200

Categories

How to Get Your Website Back Into Shape

What People Say

Contact Us

We would love to hear from you

How you can find us

Feel free to connect with us