Google has recently begun to allow authors to link their accounts to the content they have written. Displaying your picture next the article in search results, Google Authorship is quickly becoming an important feature and may even lead to higher rankings. For example, authors with high rankings could see a larger presence of the articles they submit or see their recently launched website receive good marks from the start.
Adding a more personal touch to content writing, expect this authorship to tie the reader even more closely to articles and authors they find interesting. You may even see people gravitate towards specific content based on who authored it driving more traffic to the author’s site and further increasing its overall ranking.
Authorship is also important for those writing the content. Using a Google+ profile, authorship can be a great tool to combine all your works into one central location making it easier for others to search and access. Writing quality, interesting material will increase your ratings making you more effective in your SEO optimization endeavors.
Grand Marketing Solutions can help take your business to the next level. We provide a number of marketing services ranging from branding to researching and consulting. With your vision in mind, our team can help you see increased sales while driving more traffic to your website. Using the latest in marketing practices, we can provide the results you are looking for.