When people want to contact a company, they often turn to its website contact page for answers. They expect to be presented the opportunity to reach an actual person at the business in some sort of meaningful way. Sometimes though they are left disappointed.
Every good contact page should build two things between the customer visiting and the company: confidence and trust. Confidence that the company values individual customer needs and trust that their questions or concerns will be addressed. Put quite simply if you fail to respond to a customer’s need, you have more than likely lost their business as well.
Keep these tips in mind when creating your website’s contact page:
• Contact forms should be easy to fill out and submit. Include fewer form fields but make sure to ask the right specific questions to be able to prepare the follow-up with them. Do not make them compete a profile unless absolutely necessary.
• Include a map so visitors can use an app such as Google Maps to locate where you are.
• List your phone number so those that need immediate answers can reach you. Also include business hours so they know before they call whether or not someone is there to answer the phone.
• Design for mobile to make the contact page easy to use whichever way your visitors choose to access it. Keep forms simple to fill out eliminating the unnecessary.
• Link to your FAQ’s page. Many questions customers have are ones you have come across before. Including a link to your FAQ’s page can be a great way to give them the answers they need right away.
When designing your contact page, make sure it fits with the rest of your website. Again you want to build confidence and trust with them; using a sterile, generic page is a missed opportunity to build on the brand message. For help in creating a better contact page consider partnering with the team at GMS. We help customers throughout the Chicago area design the professional website they need to grow their business and brand.