How to Make Your Marketing Strategy Customer-Focused

What is one major mistake most companies make when planning their marketing strategy? They focus their efforts on their product and not the customer. History has proven time and time again that successful companies are ones that keep their attention fixated on what their customer\’s needs, wants, and behaviors are. Unfortunately recent trends have pulled organizations away from this practice resulting in waning brand loyalty and slower sales growth.

In order to regain market share and build momentum, marketing strategies need to be more customer-focused.

Here are some ways to start:
• Analyze the Customer\’s Patterns – In order to begin the process of focusing your efforts on the customer experience, you must first know what their likely patterns are. Their habits are often much more predictable than we might expect. It is important to break down big data to recognize the various patterns your target audience has developed.

• Watch What They Do – Many companies make the mistake of taking a written survey as fact even making important decisions based on its findings. While these glimpses into the customer\’s mind may be helpful, they should not be used as critical factors in how your marketing plan is structured. Rather it is more important to watch what the customer does rather than what they say.

• Track Over the Long-Term – In a world of instant data, we can now see reports tracking the last year, six months, even the last week. Unfortunately little can be gleaned from these smaller snapshots. To truly see how customers interact with your product and brand, you need to track data over the long-term spanning years or even decades worth of information.

Grand Marketing Solutions believes that a successful marketing strategy begins with a great partnership. We assist our clients in cultivating the right plan for their unique objectives and business culture. As a leading marketing firm in the North Shore area, we continue to offer our professional partners the resources and tools they need to remain competitive in their specific industry.

Contact us for more information or to schedule a consultation

by Katie Zurawski

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    We are proud to be partners with GMS. As an entrepreneur and small business owner, I value a relationship with a partner who is cut from the same mold. Grand Marketing Solutions understands what it takes to keep our company competitive in a ever changing market. They ask the right questions and treat our business as it was their own. With Grand Marketing Solutions as our partner we can focus on our core business while they execute on our marketing strategy. We have been with a handful of marketing firms over the years. Some were large, some were small, but none of them have had the impact that Grand Marketing Solutions has.
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