How to Optimize Your Website for Action

How are visitors interacting with your site? You can spend countless time and endless resources generating lots of inbound traffic but if you don\’t convert those visits into sales than you have lost the marketing battle. Getting others to your site is only half the battle. The other half is getting them to interact with your brand in a meaningful way. This can mean many different things for many different businesses – joining an email list, buying a product, scheduling an appointment. The main goal they all have in common is the desire to drive their audience into action. Below are some ways to drive action into those who visit your site.

• Be Clear and Concise – You may have only a few seconds to capture your audience\’s attention and prompt them to act. Use your time wisely by making it clear with what you want them to do next. Short phrases and bullet-pointed descriptors can both accomplish this goal.

• Making Call to Actions Stand Out – You don\’t want your CTA\’s to get lost in the shuffle. Make them stand out through correct placement and appropriate formatting. Your Call to Actions should be a different color than the rest of the site and separated in some sort of way such as within a button. You may even want to use a differing font.

• Use the Rights Words – When creating website features that serve to motivate others use action-oriented words. What are action-oriented words? Action-orientated words are verbs which describe what the person should do next and how they should do it. The terms “Contact” or “Download” are good ones to try.

As one of the most important aspects to any company\’s marketing plan, the website must be used to its full advantage. Making sure your website is designed to serve your business objectives is critical to its success and effectiveness. To achieve not only higher visitor traffic but also to convert that traffic into measurable results, partner with a marketing team experienced in the field. Grand Marketing Solutions has assisted many clients in their website design and implementation.

Contact us today to learn more or to schedule a consultation

by Katie Zurawski

What People Say

    It has been a pleasure working with GMS. They are knowledgeable, professional and prompt. I will continue to use their services and recommend them to clients, associates and friends.
    - Bryan
    We are proud to be partners with GMS. As an entrepreneur and small business owner, I value a relationship with a partner who is cut from the same mold. Grand Marketing Solutions understands what it takes to keep our company competitive in a ever changing market. They ask the right questions and treat our business as it was their own. With Grand Marketing Solutions as our partner we can focus on our core business while they execute on our marketing strategy. We've been with a handful of marketing firms over the years. Some were large, some were small, but none of them have had the impact that Grand Marketing Solutions has.
    - Rob
    Grand Marketing Solutions is among the very best for creative ideas and insightful marketing strategies to change your business. The team at Grand Marketing Solutions have taken creative marketing and a solutions driven strategy to a new level. They have helped me re-define our firms focus and strategies. The team at Grand Marketing Solutions is among the very best to help small and mid-market companies. Karl Hofmeier and the team at Grand Marketing Solutions are a tremendous resource for companies that are seeking to grow their revenues and increase profits. Simply, an excellent company that delivers value to your business.
    - Berk
    Before starting Business Image Magazine, I met with dozens of graphic designers/printers and worked with a couple before I met Karl Hofmeier of Grand Marketing Solutions . I heard Karl speak at a networking event and was impressed with his expertise. Since then, Grand Marketing Solutions has become my one stop shop for marketing advice, graphic design, printing, website design and maintenance. The service is second to none and I am happy to refer all my clients and prospects to him.
    - Tom
    I have called upon Grand Marketing Solutions to provide various web and design based services to several of my clients. In every instance, I have found Grand Marketing Solutions to be client focused, extremely responsive and cost and value conscious. I am happy to recommend Grand Marketing Solutions to my clients as a valuable resource and extension of the strategic services I provide.
    - Dennis
    Grand Marketing Solutions has been very effective for us. They are the right size firm with the right mix of talents. They spruced up our logo, redesigned our web site, printed new literature, and worked smoothly with our people.
    - Bill
    We are proud to be partners with GMS. As an entrepreneur and small business owner, I value a relationship with a partner who is cut from the same mold. Grand Marketing Solutions understands what it takes to keep our company competitive in a ever changing market. They ask the right questions and treat our business as it was their own. With Grand Marketing Solutions as our partner we can focus on our core business while they execute on our marketing strategy. We have been with a handful of marketing firms over the years. Some were large, some were small, but none of them have had the impact that Grand Marketing Solutions has.
    - Rob

Contact Us

We would love to hear from you

captcha

How you can find us

Feel free to connect with us