How to Select the Right Online Tools

Today’s marketers are fortunate to have a wealth of great online tools available to them. From those focused on keyword optimization to ones that help manage your email strategy, these aides can be instrumental in keeping your marketing plan on track in 2016. But along with many options also comes the difficulty in selecting the right ones for your specific needs. Asking yourself some key questions can help you discover which ones can help you accomplish all of your marketing goals.

– Does the tool fit your needs? Before beginning your tool search, you must first determine what problems you want it to solve. What needs will be addressed? Answering this singular question helps narrow down which online tools are your top contenders and which are best left off your consideration list.

– What is the tool’s cost? The cost of both purchasing and maintaining an online tool is an important factor to consider. Are the problems it solves worth the upfront investment cost? How much capital is needed to maintain it? Selecting products that are both effective and fit within your budgetary restraints ensures you are satisfied with your investment.

– How intuitive is it to learn and manage? There are few things worse than spending countless hours learning new software and still feeling like a novice. Make sure to choose platforms that are both easy to use and manage. Take into account the intuitiveness of any aide you are considering.

For further assistance in keeping your marketing plan on track in 2016, contact the team at GMS. Our team is knowledgeable on the latest and best aides to move your brand forward. We help our clients discover the strategies right for their needs.

Contact us for more information or to schedule a consultation.

by Katie Zurawski

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We are proud to be partners with GMS. As an entrepreneur and small business owner, I value a relationship with a partner who is cut from the same mold. Grand Marketing Solutions understands what it takes to keep our company competitive in a ever changing market. They ask the right questions and treat our business as it was their own. With Grand Marketing Solutions as our partner we can focus on our core business while they execute on our marketing strategy. We have been with a handful of marketing firms over the years. Some were large, some were small, but none of them have had the impact that Grand Marketing Solutions has.

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