The world of Google Plus is still an unknown to many in the industry. While some may choose to concentrate on easier targets like Facebook and Twitter for their social media content, it is a HUGE mistake to ignore Google Plus and doing so can actually hurt your online marketing strategies. Boasting as the second largest network of people on the web, Google Plus is here to stay. It is time to embrace the new technology and learn how to use Google Plus. You may be aware of the basics of the platform but do you know what NOT to do? Here are my top 7 things to avoid when using Google Plus:
1. Neglecting Google Authorship. Google Authorship is like the jelly to Google Plus’ peanut butter. If you are contributing to other sites or have content elsewhere on the web you need to link it to your account using Authorship. There are some great instructions here on how to set it up.
2. Overlooking shortcuts and formatting tips. Just like any other platform, Google has some pretty clever shortcuts and hotkeys you can use to keep your posts and content visually appealing. And the best part is that they are always adding to the list. To learn more, check out the Google+ Cheat Sheet here.
3. Forgetting the content. Google Plus lends itself as a great way to post valuable articles leading to a more engaged audience base. Some even use the platform much like a blog posting content regularly and building circles as they go.
4. Keeping to yourself. Engaging with others is critical to building your brand. Providing genuine feedback or comments on their posts is also a great way to build connections. Likewise give credit where credit is due by tagging people on their original content you are sharing.
5. Using a poor headshot. Your profile image is a mainstay of your Google Plus landing page. Make it shine by using a good photo. When taking your headshot make sure there is plenty of lighting and that your final image is in focus. Family photos provide a great opportunity to take advantage of a professional’s expertise. Have them take a few individual shots at the end of the session for you to use for business purposes.
6. Ignoring community involvement. Communities can be a great way to network with others and grow more traffic to your site. Submit interesting, relevant content to your connected groups to reach a more engaged audience rather than posting strictly “public”.
7. Varying your contact information. There should be no confusion on how to get in contact with you. Keep basics like your email address and phone number the same across all platforms including Google Plus.
Based in northeastern Illinois, Grand Marketing Solutions offers a full-line of marketing services to businesses across a number of industries. Using today’s technology, the firm assists their clients in creating strategies for success both in the digital world and through print and media campaigns.
by Katie Zurawski