How to Win with Your Domain Name

Choosing a domain name is no small feat. It can be both confusing and stressful especially for those without professional marketing experience. Whether you are launching a new company or a new blog, selecting the right name for your site can be the differentiating factor that leads to its success. It not only affects what consumers type in to access your content, but also how people are able to find you among the competition. Give your startup a fighting chance by following some smart tips for selecting a winning name.

Here are some tips for choosing the perfect domain name:

– Numbers are more difficult to say and type. Keep them off your domain name to make it more user-friendly.
– Avoid consumer confusion. Make sure your site name isn’t easily confused with another popular site. This includes a plural, misspelled, or hyphenated version of a similarly named site.
– Follow with a .com. This is the industry standard for domain extensions and the one most widely used for sites from virtually any industry.
– Choose a domain name that is simple and easy to spell. Avoid unusual spellings.

Domain Bias Although it has been widely debated on how much of an impact keyword-rich domain names have on the effectiveness of the site, domain bias should still be a consideration when choosing your own site name. A Microsoft study offers further support to the notion that consumers are more likely to choose sites with names that closely match their search words than sites that do not.

Creating a website for your new startup can be a difficult process. Partnering with a professional team such as Grand Marketing Solutions can help ensure you make the right decisions for its online success. From selecting the domain name to building the pages, we assist our clients in every step of the process. Visit our website to learn more about our custom web design services.

Contact us for more information or to schedule a consultation.

by Katie Zurawski

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We are proud to be partners with GMS. As an entrepreneur and small business owner, I value a relationship with a partner who is cut from the same mold. Grand Marketing Solutions understands what it takes to keep our company competitive in a ever changing market. They ask the right questions and treat our business as it was their own. With Grand Marketing Solutions as our partner we can focus on our core business while they execute on our marketing strategy. We have been with a handful of marketing firms over the years. Some were large, some were small, but none of them have had the impact that Grand Marketing Solutions has.

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