How focused are your marketing efforts? If you run a small business without a large online consumer base, it’s critical that any marketing efforts you put forth are hitting their intended target. This is where hyperlocal advertising comes into play.
The marketing world is full of buzzwords. At first glance, the term hyperlocal may seem like another one of these quick to fizzle buzzwords. While large retailers and online brands may gloss over it without a second thought, hyperlocal is a word small business owners should become familiar with. Hyperlocal advertising involves marketing efforts that focus on a very small geographic area. Most small businesses could benefit from this type of centralized advertising.
Hitting the Pavement – One important aspect of a hyperlocal advertising campaign is word of mouth. Referrals from family and friends still matter to people even with their ability to quickly find companies online. Don’t forget to reach out to the community in other ways as well. Attending a city program or becoming a sponsor of a local event are both great ways to get your business in front of potential customers.
Connecting through Print – For those you can’t reach with just your voice, print materials become an invaluable resource for getting heard. Local leaflets, mailed postcards and even business cards can be helpful resources in marketing your services. You may even want to consider advertising in the local paper.
Technology to Drive Traffic – There are even ways technology can help target your marketing efforts to a centralized area. Two popular tactics are: Geo-targeted Advertising and Ad Retargeting. Geo-targeted advertising uses a consumer’s GPS data to send them focused ads based on their location. Facebook’s Local Ad Awareness and the mobile app Pushlocal are two examples of this type of marketing. Ad retargeting utilizes online display advertising to show ads to people who have shopped with you before. Google Adwords offers the capability for this powerful hyperlocal tactic.
For those running a small business, hyperlocal marketing can be one the best strategies for reaching a wider audience. For assistance in helping your Chicago small business reach more people, contact the team at Grand Marketing Solutions. From print campaigns to social media promotions, we have the expertise to get your business in front of those who matter most – your customers.