Did Someone Leak a Google Playbook for UX? We Think So

Did Someone Leak a Google Playbook for UX? We Think So

Everyone who knows much about SEO knows that Google utilizes some pretty complex algorithms to rank sites and pages, and these algorithms are guarded like Fort Knox. However, in recent months, there’s some evidence of leaks – namely of Google Playbooks that show how certain factors affect the user experience (UX) in specific industries. Here’s why we think these leaks may be the real deal.

The Recent Leaks

A playbook is a term for a document that contains plans and strategies, and these playbooks are commonly used in sports teams or among businesses. The documents leaked by Google include insights on improving sales and conversions and are thus referred to as playbooks themselves. Per Search Engine Journal, there is evidence of a handful of leaks that give pertinent information about the best way to get on Google’s good side based on the industry or topic. There’s been evidence of a Lead Generation playbook leak, another for a guide on increasing ecommerce sales, and still others for the auto industry, among others.

The Real Deal?

Of course, there’s no evidence to suggest that the information has been “leaked” or that it was ever intended to be secret, but for SEO specialists who know how closely Google guards its secrets, the odds of it willfully providing such information seem slim. As an example, in the guide to improving the user experience, or UX, which was “leaked” as an e-book, it lists several insights for creating the best possible homepage or landing page. They include things like using clear and descriptive CTAs, using legible fonts and font sizes, and removing automatic carousels.

These things may seem like common sense, but the playbook goes into further detail and cites research for its findings – something that Google developers would absolutely require in order to adjust ranking algorithms. The book is barely 100 pages long, but if you follow all the links to research inside it, it triples in volume.

Google is a Company, Too

Though it may not seem that way to most of its users – and even to the people trying to climb the ranks and make the first page of search results – Google is a company, too. Its goal is to be the very best at what it does for its target audience, and that target audience is the end user. At the end of the day, the better a website’s overall UX, the happier the user, and the more likely that user is to return to Google the next time he or she searches for something.

This is also why Google guards its algorithms so closely. With Google dominating between 75% and 80% of the search engine market from one month to the next, its tactics clearly work. It’s much like safeguarding the spices in Kentucky Fried Chicken or the ingredients that go into a Dr. Pepper. If it works, it’s their secret. It just so happens that the secret may have been let out of the bag, though. You can learn more about the playbook online and even check it out yourself.

What People Say

    Grand Marketing Solutions is among the very best for creative ideas and insightful marketing strategies to change your business. The team at Grand Marketing Solutions have taken creative marketing and a solutions driven strategy to a new level. They have helped me re-define our firms focus and strategies. The team at Grand Marketing Solutions is among the very best to help small and mid-market companies. Karl Hofmeier and the team at Grand Marketing Solutions are a tremendous resource for companies that are seeking to grow their revenues and increase profits. Simply, an excellent company that delivers value to your business.
    - Berk
    I have called upon Grand Marketing Solutions to provide various web and design based services to several of my clients. In every instance, I have found Grand Marketing Solutions to be client focused, extremely responsive and cost and value conscious. I am happy to recommend Grand Marketing Solutions to my clients as a valuable resource and extension of the strategic services I provide.
    - Dennis
    Grand Marketing Solutions has been very effective for us. They are the right size firm with the right mix of talents. They spruced up our logo, redesigned our web site, printed new literature, and worked smoothly with our people.
    - Bill
    Before starting Business Image Magazine, I met with dozens of graphic designers/printers and worked with a couple before I met Karl Hofmeier of Grand Marketing Solutions. I heard Karl speak at a networking event and was impressed with his expertise. Since then, Grand Marketing Solutions has become my one stop shop for marketing advice, graphic design, printing, website design and maintenance. The service is second to none and I am happy to refer all my clients and prospects to him.
    - Tom
    We are proud to be partners with GMS. As an entrepreneur and small business owner, I value a relationship with a partner who is cut from the same mold. Grand Marketing Solutions understands what it takes to keep our company competitive in a ever changing market. They ask the right questions and treat our business as it was their own. With Grand Marketing Solutions as our partner we can focus on our core business while they execute on our marketing strategy. We've been with a handful of marketing firms over the years. Some were large, some were small, but none of them have had the impact that Grand Marketing Solutions has.
    - Rob
    It has been a pleasure working with GMS. They are knowledgeable, professional and prompt. I will continue to use their services and recommend them to clients, associates and friends.
    - Bryan
    We are proud to be partners with GMS. As an entrepreneur and small business owner, I value a relationship with a partner who is cut from the same mold. Grand Marketing Solutions understands what it takes to keep our company competitive in a ever changing market. They ask the right questions and treat our business as it was their own. With Grand Marketing Solutions as our partner we can focus on our core business while they execute on our marketing strategy. We have been with a handful of marketing firms over the years. Some were large, some were small, but none of them have had the impact that Grand Marketing Solutions has.
    - Rob

Contact Us

We would love to hear from you

By using this form you agree with the storage and handling of your data by this website.

How you can find us

Feel free to connect with us