Promoting your product or service is all about communication. In fact the American Marketing Association defined marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” Effectively conveying and sharing information with other people is one of the most important things you can do.
While brands are often well-versed at how to talk to their audience, they often forget how critical it is to also be a good listener. It’s important to remember that a good marketing plan takes into account not just how well you send out messages but also how well you receive them.
One of the worst things you can do is market first and listen later. Not only does this alienate your customer but also reduces your ability to truly hear what they have to say. For assistance in keeping your program on the right track contact the team at GMS. We can help you better hear the customer’s voice. Our programs offer a comprehensive approach encompassing what’s most important to you and your brand.