Why Your Logo Isn\’t Working And How to Fix It

The logo is often your first impression to the world. It is what sets the tone for what your company, product and brand are all about. It lets others know what you stand for and what they can expect from you. Unfortunately many business owners don\’t commit the time or resources necessary to create a great logo. They miss out on one of the best opportunities to help their company stand out from the rest.

Are you making any of these common logo design mistakes?

• Using stock art. Incorporating stock vector graphics into your logo is risky business. Not only could you run into copyright issues, you also are not guaranteed an image unique to your business. When using a stock vector you run the risk that another company will use the same image in their logo as well.

• Designing the logo using a raster graphic. Raster graphics, also known as bitmaps, consists of many tiny pixels. While for most uses these pixels are fine problems can arise when the image is zoomed in and appears pixelated. Using a vector graphic instead will lead to a better image no matter the size.

• Poor font selection. Selecting the right font for the logo is one of these most important decisions you can make. The wrong one can ruin a great graphic. You want to find the perfect balance in any font you choose. One that compliments the graphic without competing for the attention.

• Making the logo too trendy. While you want your logo to feel fresh and current making it too trendy can greatly reduce its lasting power. Stay away from logo trends to create a design and feel that will stand the test of time.

What All Effective Logos Have in Common

If you logo is failing and you don\’t know why, first compare your logo to other better known brands? What does theirs have that yours lacks? Most effective logos have the same traits in common. They are professional looking. They use a great mix of color, font and design. They are strong and easily recognizable. They can be reproduced effortlessly. Implementing these features into your own logo can take it from lackluster to brilliant.

Designing a new logo is a task best left to the professionals. At Grand Marketing Solutions , we offer full-service logo development and design. Using professional software and years of experience, we can create the perfect logo design that will set your business apart from the competition. Whether you need to update a current image or start from scratch, contact our marketing experts for help.

Contact us for more information or to schedule a consultation

by Katie Zurawski

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    We are proud to be partners with GMS. As an entrepreneur and small business owner, I value a relationship with a partner who is cut from the same mold. Grand Marketing Solutions understands what it takes to keep our company competitive in a ever changing market. They ask the right questions and treat our business as it was their own. With Grand Marketing Solutions as our partner we can focus on our core business while they execute on our marketing strategy. We have been with a handful of marketing firms over the years. Some were large, some were small, but none of them have had the impact that Grand Marketing Solutions has.
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